CRM Analyst

The University of North Carolina at Greensboro

$57,184

United States, North Carolina, Greensboro

Dec 21, 2024

Posting Details

Requisition Number	S2903
Position Number	998341
Position Classification Title	Public Communications Specialist
Functional Title	CRM Analyst
Position Type	Staff
University Information	Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.
Primary Purpose of the Organizational Unit	The Office of Enrollment Communications (EC) leads the strategy and execution of the University's enrollment marketing efforts by planning and implementing marketing and communication projects that further University enrollment goals throughout the student lifecycle. The department's work includes strategic planning and project management for all kinds of mass communications including web, email, print collateral, direct mail, digital and print advertising, signage, and comm flows. We create on-brand, cohesive messaging for undergraduate and graduate students, on-campus and online, traditional and adult learners, specifically: Prospective students (recruitment marketing and communications from student search through admission, working closely with Undergraduate Admissions, The Graduate School, Financial Aid, and individual academic units) Admitted students (yield initiative support and onboarding comms, in collaboration with Undergraduate Admissions, The Graduate School, Financial Aid, and New Student Transitions & First-Year Experiences) Current students (ongoing messaging concerning requirements to maintain continuous enrollment and promote student success - the "business" of being a student - working closely with Financial Aid, Registrar, Student Health, Advising, Cashiers, and the Division of Student Success.
Position Summary	The CRM Analyst will be responsible for managing and optimizing all communication efforts related to undergraduate and graduate student messaging within the university's CRM, Slate by Technolutions. This role requires a deep understanding of the Slate platform, with experience in key CRM functionalities such as automated drip campaigns, content blocks, liquid markup, portals and translation tables. Our goal is to streamline communication processes, such as developing a single campaign that personalizes content across multiple student types or majors. This individual must be able to combine technical and marketing knowledge, including some proficiency in web design, including a working knowledge of HTML and CSS. Some copywriting and basic graphic design capability will be required. The primary CRM/email marketing platform is Slate, but this individual will also work in Emma (enterprise mass email platform) and Ocelot (enterprise chatbot platform). This position will work closely with our undergraduate admissions team, the Graduate School, and select academic departments to develop the marketing needs to support the division's objectives and events.
Minimum Qualifications	BACHELOR'S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.
Additional Required Certifications, Licensures, and Certificates
Preferred Qualifications	A bachelor's degree in digital/web design, or a related field, and 3+ years of relevant experience; or a degree in another field with 6+ years of experience in email/web design and development. At least 1-2 years of experience working with Slate or a similar CRM system is required. Experience in higher education or an understanding of admissions and enrollment processes is highly desirable. A solid understanding of digital marketing concepts, particularly around email campaign execution and performance measurement. Proficiency in web design, including working knowledge of HTML and CSS, with the ability to conceptualize and implement interactive and personalized elements to enhance user experience. Demonstrated ability to work independently, with a high level of attention to detail and integrity. Experience collaborating with a team of writers, designers, external vendors, and project owners to deliver efficient output and results. Excellent communication skills both oral and written and the ability to build strong and collaborative cross-functional relationships.
Alternate Option	If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Special Instructions to Applicants	Applicants are required to upload a list of at least three (3) professional references that includes: Name, Company Name, Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One (1) of those references will need to be a current or previous supervisor. Email Address Contact Phone Number
Recruitment Range	$57,184
Org #-Department	Enrollment Communications - 10210
Work Hours of Position	8am - 5pm, M-F with some weekends & nights as needed
Number of Months per Year	12
Posting Requirements
Job Family	Information & Education
Career Banded Title	Public Communications Specialist
Open Date	11/27/2024
Close Date	01/17/2025
FTE	1.000
FLSA	Non-Exempt
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