Marketing Coordinator

Marketing Coordinator Responsibilities:

• Content creation:
  • Generate marketing content such as blog posts, social media graphics, press and website releases.
  • Track and maintain social media and marketing campaign engagement using LinkedIn, GlassDoor, etc.
  • Develop promotional materials such as brochures, flyers, digital content (cut sheets, banners).
  • Monitor company company website and make necessary updates.
• Customer inquiries
  • Respond to customer inquiries, feedback, and concerns in a timely and professional manner.
  • Coordinate customer satisfaction surveys to gather feedback and provide to Director of Business Development.
• Lead generation:
  • Develop strategies to attract potential customers through marketing campaigns.
  • Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.
• Budget management:
  • Monitor and manage marketing budgets for different campaigns.
• Brand consistency:
  • Ensure all marketing materials align with the company's brand identity.
  • Work closely with other teams to ensure marketing strategies are aligned with overall business goals.
  • Works with members of various internal departments to create PowerPoint presentations to present to potential customers, vendors, and clients showcasing the companies products and services.
• Tradeshow requirements:
  • Plan marketing events, tradeshows, and conferences (30+ tradeshows a year in the US and Canada).
  • Setup/tear down booths and track new customer information in Salesforce.
  • Book travel arrangements, registrations for participants.
  • Assist in designing, ordering and maintaining current tradeshow giveaways.
  • Send out and review tradeshow feedback forms to track and report on potential leads and overall tradeshow experience.
  • Track all tradeshows and expenses in Salesforce.
• Maintain Sales & Marketing SharePoint documents and files
• All other duties as assigned

• Proven experience in a marketing coordinator or similar role.
• Strong understanding of digital marketing channels, including social media, email marketing, and content marketing.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools like Google Analytics, CRM software, and design tools (Adobe Creative Suite, Canva, etc.) is a plus.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently and as a part of the team. Creative thinking ability to develop engaging marketing content.
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative, proactive, and team-oriented with a passion for marketing.
• Must be able to travel to attend tradeshows and industry events as needed (US & Canada)

Working Conditions:

• Ability to work in an office environment including sitting for long periods at a time. Normal office work hours Monday-Friday 8am-4:30pm
• Exposure to unknown travel hazards (driving, flying, etc)