Senior Tech Marketing Analyst - Email

TEKsystems
$50.00 - $70.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, California, San Francisco
Jan 08, 2025
Job Title: Senior Tech Marketing Analyst Location: Hybrid; San Francisco Mon-Thur Job Description: We are seeking a Senior Tech Marketing Analyst to join our Email Product and Operations team. In this role, you will be responsible for best practices, customer segmentation, testing implementation, campaign setup, and analysis of our email, SMS, and push programs. You will have an in-depth understanding of marketing database architecture and data processes, overseeing data loads/pulls and overall hygiene. You will collaborate closely with CRM, brand, and tech leads on campaign strategy and execution. Responsibilities: * Own best practices, customer segmentation, testing implementation, campaign execution, and analysis of email, SMS, and push programs. * Possess intimate knowledge of marketing database architecture and data processes. * Manage the implementation of new data integrations and APIs. * Oversee the design and implementation of new programs and technical solutions. * Handle complex customer segmentation and buildout of customer journeys. * Partner with CRM and brand leads on campaign strategy and roadmap. * Define requirements, conduct UAT, and implement technical projects. * Serve as a technical/strategic resource for cross-functional partners and team members. Key Qualifications: * 3+ years of experience in email marketing campaign coordination/deployment, email best practices, customer segmentation, and database marketing. * Comfortable working with large data sets with the ability to query, modify, and join data from different sources. * Strong ability to manage processes and ensure quality control. * Proficient in HTML, SQL, FTP tools, ETL tools. XSLT is a plus. * Experience with SalesForce Marketing Cloud software, including Email Studio, Journey Builder, and Interaction Studio. * Skilled in Excel and PowerPoint, with the ability to analyze results and create and present reports. * Project management experience working with IT, external vendors, and internal stakeholders. * Ability to handle ambiguity and thrive in a fast-paced, changing environment. * Well-organized, detail-oriented, and deadline-focused. * Excellent written and verbal communication skills. * Enjoys working collaboratively as part of a team. * BS/BA degree required. Top Skills: * Salesforce Marketing Cloud Software * Email Marketing * SQL for Data Pulls * Batch and Blast Emails Pay and Benefits The pay range for this position is $50.00 - $70.00 Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in San Francisco,CA. Application Deadline This position will be accepting applications until Jan 10, 2025. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.