Associate Director, Creative

Yamaha Corporation of America
401(k)
United States, California, Buena Park
6600 Orangethorpe Avenue (Show on map)
Jan 08, 2025
Description Purpose of Role Generate visual assets and design layouts on-time that deliver on the creative brief, brand tone of voice while meet creative standards to become a brand of choice. Key Accountabilities Include * Ensure all creative assignments are completed on-time and visually articulate the creative brief and the brand tone of voice * Ensure achievement of department goals & KPIs * Ensure resolution of critical matters that impact the department * Ensure alignment and collaboration across in-house agency functional teams (i.e. Account and Operations teams) and internal stakeholders * Ensure a collaborative climate that attracts, engages, inspires and develops creative team members * Ensure the department is a center of excellence Primary Responsibilities Include * Design visual assets for integrated campaigns that deliver on the creative brief, brand tone of voice and optimize the creative process * Designs, reviews, and optimizes creative process to ensure content represents the brand strategy and style guides (both in copy and in visuals) accurately and consistently in every touchpoint * Oversee and Q/A all work completed by the creative department * Present trends and opportunities that drive best practices with key stakeholders * Connect with customers by applying and demonstrating proper use of the Brand Tone of Voice (copy and in visuals) in every touchpoint * Develop and drive best practices with internal stakeholders Core Functional Competencies * Brand Ambassador: Serve as a representative for the Yamaha brand and its partner brands to customers in direct person-to-person(s) experiences * Copy Editing/Writing - Creative SME: Create and review written marketing content * Creative Strategy: Determine a course of action to develop creative assets * Design: Create visual content to effectively share product and brand attributes with target audience * Production: Produce a print or video asset * Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process * Digital Media: Use social media channels to attract and engage customers, and to promote the brand and products * Storytelling: Communicate the Brand Promise in an emotional manner Core Behavioral Competencies * Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment) * Customer Focus * Instills Trust * Drives Results * Manages Conflict * Develops Talent * Ensures Accountability Qualifications Ideal * Budget Management * Expert technical skills: Web design, social design, Typography and Design software * Advanced knowledge of marketing, brand, and design principles and development * Considered an expert in communication art direction or in graphic design, or similar * Demonstrated success creating integrated content across all marketing channels from digital (social, paid, mobile), video, print and collateral Preferred * 8+ years of related experience with 5+ years of creative direction in ad agency setting * Degree or advanced certifications in marketing, graphic design or related field * 7+ years proven work experience as an art director, graphic designer, or similar * People management * Expert with Adobe Suite * Expert knowledge of marketing, brand, and design principles and development * Experience leading and managing creative teams Here's What We'll Bring Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions Performance based bonus program Robust employee wellness programs including free music lessons Generous Wellness reimbursement program Tobacco cessation reward program Private concerts from award winning artists Discounted hotel, travel, entertainment, and other attractions Employee product purchase program Flexible work options (including hybrid and 9/80 schedule) Casual dress Vacation, sick-time and personal floating holidays Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events Inclusive and passionate culture We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha Compensation Up to $135,000 per year The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)