Marketing Data Analyst

Marketing Data Analyst

WHAT WE SEEK

Are you passionate about transforming data into insights that drive marketing strategy and business growth? Do you find joy in exploring a wealth of data to uncover trends that shape decision-making? We're looking to add a Marketing Data Analyst to the marketing team to maintain, organize, analyze, and interpret data related to digital marketing campaigns, customer behavior, and market trends to help us be more effective and efficient. If you are a data storyteller who thrives in a collaborative environment and is excited about the opportunity to make a real impact-both with our team of passionate marketers and in the classrooms we serve-we'd love to hear from you!

WHAT YOUR DAY WILL LOOK LIKE

• Analyze marketing campaigns across multiple channels (e.g., email, paid search, paid/organic social media, landing pages) and provide insights to optimize performance and drive ROI.
• Analyze survey data and other market research findings to provide actionable insights for both internal stakeholders and target audiences, influencing product positioning, messaging, and overall marketing strategies.
• Monitor website traffic and engagement using Google Analytics, HubSpot, Semrush, and other tools, and make recommendations for optimizations.
• Perform customer segmentation analysis to identify key audience behaviors and trends, helping refine marketing strategies.
• Develop, maintain, and present dashboards that track KPIs, campaign performance, and customer behavior insights.
• Create reports and dashboards to track performance and trends, focusing on KPIs throughout the lead-to-sale lifecycle (engagement, lead conversions, opportunity conversions, impact on revenue, ROI).
• Measure and analyze the effectiveness of A/B tests and marketing experiments to provide actionable recommendations.
• Partner with marketing managers to define key metrics for success and deliver insights that shape campaign strategies.
• Identify opportunities to automate data collection and reporting, leveraging AI and other strategies to streamline processes for greater efficiency.
• Work cross-functionality to manage and optimize data integrity and data flow, ensuring consistency and accuracy of marketing performance data.

WHAT SHOULD BE IN YOUR BOOKBAG

• Analytical mindset with 3+ years of experience in a data or marketing analytics role
• Proficiency with tools like Google Analytics, HubSpot, and Salesforce
• Strong experience with digital marketing channels (e.g., email, paid social, SEM, display) and the ability to analyze performance across these channels.
• Expertise in customer segmentation, consumer behavior analysis, and A/B testing.
• Ability to synthesize complex data into clear insights and actionable recommendations for a non-technical audience.
• Familiarity with SQL and Excel for data analysis and reporting.
• Experience with marketing automation and CRM systems to track customer journeys.
• Strong communication skills and the ability to collaborate with both marketing and non-marketing teams.
• Proven ability to manage multiple projects and deliver insights in a fast-paced, deadline-driven environment.
• Bachelor's degree in Marketing, Data Science, Statistics, or a related field preferred.

WHAT GIVES US PURPOSE

Others teach what; we teach why. For over 25 years, Carnegie Learning has developed solutions that help students achieve Aha moments and set them up for long-term learning success. We're driven to find new, better ways to support teachers and reach more students, so we put our leading cognitive science research and real-world insights into solutions for how students think, learn, and do their best. This is a key part of our commitment to helping teachers spark student curiosity. As a Carnegie Learning team member, you'll work alongside a team of passionate individuals dedicated to making a real difference in the lives of students and educators.

WHAT WE PROVIDE

• Holistic Wellbeing
  
  
  
  • An inclusive range of Health Insurance options
  • Short-Term and Long-Term Disability Insurance at no cost to you
  • Access to Headspace at Work with no added cost, empowering you to enhance your mental health
  
  
  
  
• Fostering Joy
  
  
  
  • Flexible work arrangements with our Work From Anywhere Policy
  • Your Time, Your Way - paid time off that you can use as you see fit to recharge and nurture your personal life
  
  
  
  
• Empowering Parenthood
  
  
  
  • Paid Parental Leave
  • Reduced working hours on full pay for soon-to-be and new parents
  • Free access to CL products for employees and their children
  
  
  
  
• A Place for Connection
  
  
  
  • Quarterly Wellness Incentives
  • Monthly employee activities + recognition program
  • 9 Employee Resource Groups
  
  
  
  

WHAT WE BELIEVE

We celebrate the unique attributes, characteristics, and perspectives that define each person's individuality. This fusion of perspectives enriches our collective knowledge, fosters innovation, and empowers us all. Together, we can collectively and more effectively address issues that face our business and industry.

If our commitment to building an inclusive workplace resonates with you, we invite you to join our mission and welcome you to apply with us. Carnegie Learning is an Equal Opportunity Employer.