Director, Paid Media

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world's most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

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THE ROLE
The Director of Paid Media leads AMD's global media planning and buying strategy across all media channels, including search, social, display, video, and out-of-home. This position plays a pivotal role in advancing AMD's leadership in high-performance, adaptive computing, and AI solutions by fostering strategic partnerships with media companies and collaborating with cross-functional teams across communications, marketing, sales, and business units. Overseeing a global team of paid media managers and managing the relationship with AMD's global media agency partner, this role drives efficiency, effectiveness, and innovation in media investment.

THE PERSON

The ideal candidate is a seasoned digital media leader with global experience in complex, matrixed tech environments. They bring a strategic blend of creative vision and data-driven thinking, with a track record of driving ROI through streamlined processes, media consolidation, and improved measurement. A collaborative and solutions-oriented leader, this person thrives in fast-paced settings, influencing cross-functional teams and external partners while championing change and staying ahead of industry trends. Their ability to engage senior leadership, combined with a passion for technology and a deep understanding of content's role in driving revenue, brand growth, and reputation, makes them a critical force in shaping impactful media strategies.

KEY RESPONSIBILITIES
* Plan, develop, and implement global paid media strategies across brand, business units, and geographies.
* Own and manage the relationship with the global paid media agency.
* Regularly monitor media spend effectiveness, making data-driven recommendations to improve ROI and optimize processes.
* Define and improve media measurement frameworks, focusing on effectiveness and ROI.
* Develop reporting strategies, including KPIs, dashboards, and ROI measurement, and present results to operational and executive stakeholders.
* Drive media spend consolidation, championing the benefits of centralization while building internal understanding and capabilities.
* Serve as the integration point across creative, PR, and media agencies.
* Create and implement keyword research strategies and ad-network strategies to maximize reach, spend, and ROI.
* Stay up to date on SEO, SEM, media, and digital marketing trends and best practices.

PREFERRED EXPERIENCE
* Recognized success in planning and executing global digital media strategies.
* Extensive media agency and client-side experience, including leadership of global teams within a matrixed technology organization.
* Expertise in global media buying, including SEM, digital, and paid social.
* Hands-on experience with marketing technology, web analytics, A/B testing, and multi-variate testing.
* Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
* Experience developing content strategies; digital asset management experience is a plus.
* Deep knowledge of both B2B and B2C media strategies; B2B2C experience preferred.
* Proven ability to manage multiple projects, meet deadlines, and prioritize effectively.
* Demonstrated success in maximizing resources to drive impactful results and efficiency.
* Exceptional written, verbal, organizational, and collaboration skills.

ACADEMIC CREDENTIALS
* Bachelor's degree in business, marketing, or a related field. An MBA is preferred.

LOCATION
* Santa Clara, CA or Austin, TX

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At AMD, your base pay is one part of your total rewards package. Your base pay will depend on where your skills, qualifications, experience, and location fit into the hiring range for the position. You may be eligible for incentives based upon your role such as either an annual bonus or sales incentive. Many AMD employees have the opportunity to own shares of AMD stock, as well as a discount when purchasing AMD stock if voluntarily participating in AMD's Employee Stock Purchase Plan. You'll also be eligible for competitive benefits described in more detail here.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.