|
The Web Content Specialist plays a key role in training and supporting university web editors to ensure content follows brand standards, accessibility guidelines, and user experience best practices. This role is responsible for developing training materials, optimizing web content for engagement and SEO, and helping maintain a well-organized, user-friendly site structure. Working closely with the web and marketing team, the specialist ensures web pages are effective, accessible, and aligned with university goals.
Job Description Typical duties may include but are not limited to:
- Develop training resources (guides, videos, workshops) to help university web editors follow best practices in web accessibility, content structuring, and SEO.
- Provide direct support and troubleshooting for web editors, ensuring content aligns with university web governance policies.
- Conduct content audits to identify outdated, redundant, or underperforming pages and train editors on improvements.
- Optimize website content for search engines and user engagement, including metadata, headings, readability, and internal linking strategies.
- Use Google Analytics 4 (GA4) and SEO tools to track performance, identify issues, and recommend improvements.
- Ensure content is structured for maximum readability, accessibility, and engagement.
- Assist with page layouts in the CMS, ensuring content is structured for usability and navigation.
- Use UX best practices to improve content presentation using provided page widgets and templates.
- Ensure web accessibility compliance (WCAG 2.1) and make recommendations for improving readability and usability.
- Assist with special projects, including landing pages and marketing campaigns.
Other Duties:
- Collaborate with marketing, design, and IT teams to improve site visuals and functionality.
- Assist University Marketing & Communications in establishing and enforcing web policies for university sites.
- Stay current with web trends, accessibility standards, and SEO best practices.
- Performs other job-related duties as assigned.
Additional Job Description Required Qualifications:
- This position requires six years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and two years of full-time experience directly related to the job functions.
- Experience in web content management.
- Any appropriate combination of relevant education, experience, and/or certifications may be considered.
Preferred Qualifications:
- Bachelor's Degree from an accredited institution in Marketing, User-Experience Design, Digital Media, or a related field.
- Work experience in a higher education setting.
- Experience with SEO analysis tools (Screaming Frog, Crazy Egg, etc.).
- Experience working with web content management systems (Omni CMS, Cascade CMS, WordPress, etc.).
- Familiarity with UX/UI design tools (Figma, Adobe XD) to create wireframes and page layouts.
- Google Analytics Certification.
Knowledge, Skills, & Abilities:
- Strong knowledge of digital marketing and SEO best practices.
- Ability to train and support non-technical web editors across multiple departments.
- Excellent communication skills, with the ability to present to both technical and non-technical audiences.
- Ability to analyze website performance data and translate it into actionable improvements.
- Knowledge of web accessibility standards (ADA/WCAG 2.1) and ability to ensure compliance.
- Skill in organizing resources and establishing priorities.
- Ability to work independently to complete assignments and meet deadlines.
- Ability to interpret and apply laws, regulations, university policies and procedures, web governance standards consistently
- Knowledge of FERPA regulations.
- Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Strong interpersonal skills and ability to deal effectively in a team environment.
- Advanced verbal and written communication skills and the ability to present effectively to small and large groups.
- Ability to manage and coordinate assignments to meet deadlines.
- Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
- Ability to effectively manage the work of others by providing information, guidance and motivation.
- Ability to analyze and solve problems, draw valid conclusions, and/or develop appropriate alternatives where applicable.
Pay Grade: 17
|
Florida Gulf Coast University
Apr 02, 2025