Marketing and Communications Assistant

The Governor's Office of Economic Development and International Trade ("OEDIT") was created to foster a positive business climate that encourages quality economic development through the support of local and regional economic development activities throughout the State of Colorado. A comprehensive slate of programs within OEDIT's divisions work together to offer economic development services for all Colorado businesses - new and expanding, traditional and emerging, small and large - including retention programs to ensure continued competitiveness of Colorado's economic base, and job training to keep Colorado's workforce the best in the nation.

NOTE: This posting is open only to individuals on a promotional list of the listed department. The posting is for transparency purposes only to comply with the Equal Pay for Equal Work Act. Applications from individuals not on the department promotional list will not be accepted.

The Marketing and Communications Assistant will report to the Senior CommunicationsManager and work closely with the entire Marketing and Communications team (MarComm). The Marketing and Communications Assistant will support the implementation of a comprehensive marketing and communications strategy for the Department. The Marketing and Communications Assistant will help promote the Colorado brand business objectives, OEDIT programs and messages to target audiences and key constituents.

KEY DUTIES AND RESPONSIBILITIES:

• Assist the MarComm team to implement a multi-channel marketing strategy and a comprehensive communication strategy for the organization and Division Directors.

• Update content on the website and schedule social media posts and serve as back up for media relations content and distribution.

• Collaborate with the Senior Communications Manager to research and write compelling blog posts and guest columns that demonstrate the impacts of OEDIT programs and divisions on Colorado businesses and communities.

• Write website content, social media posts, and marketing collateral.

• Create digital assets via Canva that align with branded guidelines and overall OEDIT messaging.

• Assist with monthly and annual reporting on Governor's Office goals and marketing and media metrics.

• Assist in the management of contact lists for newsletters and of upcoming press releases, pitches, calendars, media contacts, and newsletter content.

• Attend division meetings to support division and MarComm team collaboration and build relationships between divisions and staff.

• Incorporate accessibility best practices into digital content creation including website content, documents, and social media.

• Updating website content weekly in alignment with accessibility standards including but not limited to fixing broken links, adding alt text, updating tables, and implementing redirects.

• Draft, schedule, post, and support social media content across multiple channels while collaborating with the Senior Communications Manager and Senior Marketing Manager.

• Follow accessibility best practices when drafting and scheduling social media content.

• Support the MarComm team with tracking metrics related to social media and website visits.

• Support organizing contact lists for newsletters, emails and media outreach.

• Assist and serve as backup in the development and processing of purchase orders, contracts, subscriptions, credit card statements and invoices.

• Support implementing and launching engagement campaigns through Salesforce Marketing Cloud.

• Assist with preparing materials for press releases and media pitches, as well as metrics and analytics related to media coverage, when extra support is needed.

• Assist with other MarComm team responsibilities, as needed.

COMPETENCIES:

• Customer/Client Focus - Responsively addresses the needs of both internal and external customer/client; assures that customer services is a top priority; accurately diagnoses customer needs and responds accordingly; establishes customer rapport and partners with customers.

• Teamwork - Builds and supports effective teams; encourages a spirit of participation and belonging; enhances group cohesiveness by emphasizing team objectives and reinforcing cooperation.

• Interpersonal Skills - Builds and maintains effective working relationships with a wide range of individuals; quickly establishes rapport with others; shows sensitivity to people of diverse backgrounds; values diversity and seeks to understand differences in cultures and personal styles. Strong organizational skills with attention to detail.

• Communication - Is understood and understands others; clearly articulates key points when writing and speaking; actively listens; effectively interprets non-verbal communication and truly hears what a wide variety of people are trying to say; accurately assesses personal styles and adjusts own style of communication to optimize personal effectiveness.

EDUCATION AND EXPERIENCE:

• Bachelor's degree in marketing, communications, journalism, or related field, OR

• Related occupational experience will substitute for the degree requirement on a year-for-year basis or equivalent skills and experience

• Strong time-management and people skills, flexibility, and multitasking ability

• Superior skills and expertise with Microsoft applications; Word and Excel; and Google Suite required

QUALIFICATIONS:

The preferred candidate will exhibit:

• Excellent communication skills and writing skills

• Highly motivated and organized

• Excellent attention to detail

• Spanish language skills

Conditions of Employment

• Applicants must pass a thorough background check prior to employment.

• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position

Salary Range: $50,000 - $55,000 Annually

This position is considered non-classified, which means the position is not part of the Colorado State Personnel System. Therefore, the individual appointed to this position is considered at-will, and is not covered by the State Personnel Rules or the State Classification System. However, this position does come with the same benefits (retirement, insurance, etc.) as every other State employee, and with the same opportunities, pride and passion that comes with working for the great State of Colorado. Even though employment is at-will, non-classified positions have protections against discrimination and retaliation in state and federal employment laws. "At-will" employment means that either the employee or the State may terminate the employment relationship at any time for any reason or no reason, with or without notice or cause, as long as no federal or state law is violated.

Benefits

The State of Colorado/Office of the Governor offers generous benefits to full-time employees including:

• Annual leave accrued at 13.33 hours per month

• Sick leave accrued at 6.66 hours a month

• 11 paid holidays per year

• Medical plans - choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premium

• Dental and vision plans

• Flexible spending accounts

• State-paid life insurance policy of $50,000

• Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contribution

• Optional 401(k) and 457 plans for additional retirement savings

• State-paid short-term disability coverage

• Additional optional life and disability plans

• Access to the Colorado State Employee Assistance Program

• Membership opportunity with the Credit Union of Colorado

• RTD (transit) EcoPass

• Training and professional development

To learn more about State of Colorado benefits, please visit: https://www.colorado.gov/dhr/benefits

Equity, Diversity and Inclusion

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

To learn more about the "State of Colorado For All", visit our Equity, Diversity, and Inclusion website.

ADAAA Accommodations

The Office of the Governor is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Staffing Coordinator, the Director of Human Resources: jennifer.salvatore@state.co.us

Application

Your application must provide sufficient detail about your background and experience to allow the screening panel to properly assess your experience in the required elements, including your experience and achievements.

Due to the large volume of resumes we receive, we do not acknowledge receipt of each application and are unable to give status updates. If a strong match is found between your qualifications and the requirements of the position, a member of the recruiting staff will contact you to further discuss the career opportunity.

Hybrid / Office Hours

We are currently working in a hybrid model requiring 2-3 days in the office per week. Some team members choose to be in the office more than that which is completely acceptable. Our plans are to remain in a hybrid model; we are embracing flexibility -- allowing each team and team member to determine what works best for them to be productive, engaged and balanced. An exception to this could occur if we see surges in COVID cases that might require us to work from home until conditions improve.

Our hours are traditional 8am-5pm Monday through Friday.