Marketing and Communications Specialist

Position Details

University of Colorado | Denver

Official Title: Communications Intermediate Professional

Working Title: Marketing and Communications Specialist

FTE: Full-time

Salary Range: $61,858 - $68,369

Position # 00835702 - Requisition #37025

This is a limited term position, with funding available until June 30, 2027

Join the University of Colorado Denver

About the University of Colorado - Denver
Millions of moments start at CU Denver, a place where innovation, research, and learning meet in the heart of a global city. We're the state's premier public urban research university with more than 100 in-demand, top ranked bachelors, master's, and doctoral degree programs. We partner with diverse learners-at any stage of their life and career-for transformative educational experiences. Across seven schools and colleges, our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the state's largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $800 million. To learn more about how CU Denver helps learners meet their moment, visit ucdenver.edu.

Job Description

* Applications are accepted electronically ONLY at www.cu.edu/cu-careers *

CU Denver's College of Liberal Arts and Sciences (CLAS) Marketing and Communications team is looking for a savvy, full-stack marketing and communications professional with an emphasis in sharing authentic voices on social media platforms. The marketing and communications specialist will excel at amplifying our college's community voices, while advancing the mission, goals, reputation, and identity of CLAS as a leading academic and research college in the heart of a global city. They will thrive on finding nuanced, unique ways to connect with our audiences, collaborate with our campus, and create community on our social platforms.

As a member of the CLAS Marketing and Communications (CLAS MarCom) team, and in partnership with University Communications, the marketing and communications specialist supports the strategy and execution of the college's social media efforts, while providing general support for the creative content, strategic communications (including emergency communications), events, and marketing strategy as a liaison to both CLAS departments and University Communications. In this role, the marketing and communications specialist supports the Associate Director of Marketing and Communications in developing and delivering content that aligns with the university's brand and college mission. This role will collaborate on a robust content calendar. Primarily, they will explore, ideate, and execute on social media performance marketing strategies and advertising opportunities. They will review analytics for college-level social properties and manage social media governance for the college's department-level social media properties. They will demonstrate a commitment to equity and uphold university values.

The marketing and communications specialist will be an organized individual who can thrive in a deadline-driven environment. They should have strong project management abilities, as well as excellent communication skills for engaging audiences across platforms in unique ways. They should excel at observing data trends in analytics, monitoring channels, and responding to queries and comments with a customer-service attitude. This position involves weekend and weeknight work, as necessary.

Marketing and Communications Specialist

What you will do:

70% Social Media Marketing

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  Produce, write, edit, and publish consistent, channel-specific, multimedia content at a strategic cadence for the college's social media and communication platforms, including Instagram, Facebook, X, LinkedIn, Bluesky and YouTube.

  
  
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  Monitor social media channels daily and respond to issues and concerns.

  
  
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  Develop and implement social media strategies, campaigns, and social media content calendars that build engagement and support CU Denver goals.

  
  
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  Analyze and report-out on social media progress using industry-standard analytic tools. Incorporate optimization strategies, identify trends, and adhere to best practices for social media accounts.

  
  
• Support University Communications with amplification of messaging and emergency communications as needed. This may involve weekend and weeknight work.

20% Full-Stack Marketing

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  Operate as the primary CLAS MarCom strategic lead for rotating 1-2 CLAS departments/programs each semester. This includes setting up reoccurring meetings with appropriate department/program stakeholders to identify their marcom needs and report back to the CLAS MarCom Team for ideation and collaborative implementation of marcom strategies and deliverables.

  
  
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  Operate as the general CLAS MarCom liaison for 5 additional CLAS departments/programs. This includes managing incoming marketing collateral requests from those departments and coordinating with the appropriate CLAS MarCom member to create the needed deliverables.

  
  

10% Events Marketing

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  Operate as the CLAS MarCom liaison for 1-3 CLAS reoccurring signature events each year. This includes attending reoccurring meetings with appropriate event stakeholders to identify their marcom needs and report back to the CLAS MarCom Team for ideation and collaborative implementation of marcom strategies and deliverables.

  
  
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  This may include tabling or attending these events in conjunction with your social media coverage.

  
  
• This may include a few nights or weekend events.

Qualifications you already possess (Minimum Qualifications)

Applicants must meet minimum qualifications at the time of hire.

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  Bachelor's degree in digital media, journalism, English, communications, public relations, marketing, or a related field.

  
  
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  At least one year of professional-level experience in social media, journalism, digital marketing, digital content, communications, or related field.

  
  
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  Proven ability to write content for different audiences, formats, and contexts

  
  
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  Excellent copyediting and writing skills

  
  

Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.

Preferred Qualification to possess (Preferred Qualifications)

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  Hands-on experience using social medial platforms and social/digital media management tools, i.e., Sprout Social, Hootsuite, Buffer or related tools.

  
  
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  Experience in photography and videography storyboarding, scripting, and location scouting for content creation.

  
  
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  Experience with content management systems, i.e., Sitefinity, Drupal, WordPress, Campus Bird, Brandfolder (or similar digital asset management systems).

  
  
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  Experience developing story or creative concepts from the idea stage to posts.

  
  

Knowledge, Skills, and Abilities

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  Experience using fact-checking methods.

  
  
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  Keen understanding of creative content trends and best practices.

  
  
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  Strong problem-solving abilities.

  
  
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  Understands the role and value of social media and communications

  
  
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  Proficiency in AP style.

  
  
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  Excellent writing, copy editing, and proofreading skills.

  
  
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  Keen understanding of creative content trends and best practices.

  
  
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  Excellent social media listening skills and judgement to identify and monitor crisis situations and/or university reputational issues; ability to apply conflict resolution principles to mitigate.

  
  
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  Able to manage a diverse workload under deadline pressure.

  
  
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  Capable of measuring the impact of social media and communication activities using both quantitative and qualitative methods.

  
  
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  Working knowledge of principles of SEO including keyword research and Google Analytics.

  
  
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  Customer-service driven with ability to work collaboratively with cross-functional team.

  
  
• Efficient project management skills.

Conditions of Employment

• This position follows a hybrid work structure. Working from the office is encouraged when working on tasks that require a high degree of collaboration. Onsite presence required a minimum of 3 days a week.

Mental, Physical, and/or Environmental Requirements

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  The ability to sit for extended periods, stand and walk occasionally, reach with hands and arms, use hands to manipulate a keyboard and mouse, and have good near vision for computer work;often requiring minimal lifting, but may involve bending or reaching to retrieve items from shelves or drawers.

  
  
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  Dealing with individuals with a range of moods and behaviors in a tactful, congenial, personal manner so as not to alienate or antagonize them

  
  

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at workplaceengagement@ucdenver.edu .

Employment Sponsorship

• Please be advised that this position is not eligible now or in the future for visa sponsorship.

Compensation and Benefits

The salary range (or hiring range) for this position has been established at $61,858 - $68,369.

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line.

Benefits: https://www.cu.edu/employee-services/benefits

Total Compensation Calculator: http://www.cu.edu/node/153125

Application Deadline

Applications will be accepted until the position is filled. Preference will be given to complete applications received by June 14, 2025. Those who do not apply by this date may or may not be considered.

Required Application Materials:

To apply, please visit: http://www.cu.edu/cu-careers and attach:

1. 
   

   A cover letter which specifically addresses the job requirements and outlines qualifications

   
   
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   A current CV/resume

   
   
3. List of three references (we will notify you prior to contacting both on and off-list references)

Questions should be directed to Emilia Covault, Emilia.covault@ucdenver.edu

Background Check Policy

The University of Colorado Denver strives to maintain a safe and productive educational, clinical, research and employment environment. All prospective employees and current employees must, therefore, consent to and pass background checks prior to any final appointment/employment.