Marketing Manager, Events

PharMerica

The Marketing Manager of Events coordinates and implements select marketing programs, including company participation in key industry trade shows and local and regional events. This role also supports internal meetings and events, managing budgets, vendors, and promotional items, while contributing to broader marketing initiatives.

Required: 3-5 years of experience in events, marketing, or a related field, with project management experience.

Travel: 20-30%

Location: The preference is Louisville, KY

Schedule: Must be flexible. This position will involve some weekends

We offer:

* Medical, Dental & Vision Benefits plus, HSA & FSA Savings Accounts
* Supplemental Coverage - Accident, Critical Illness and Hospital Indemnity Insurance
* 401(k) Retirement Plan with Employer Match
* Company paid Life and AD&D Insurance, Short-Term and Long-Term Disability
* Employee Discounts
* Tuition Reimbursement
* Paid Time Off & Holidays

Coordinates all aspects of company participation in over 100 key industry trade shows and events, including AHCA/NCAL, Leading Age, Argentum, NADONNA, Point Click Care, and key state trade shows
• Manages digital and print creative for pre- and post-event marketing to drive traffic
• Secures internal speakers for key events and tradeshows
• Tracks trade show results, leads, and ensure they are entered into HubSpot and the CRM
• Monitors and analyze tradeshow performance metrics to identify areas for improvement and optimize ROI
• Gathers competitive intelligence at trade shows and events
• Tracks budgets and costs for shows, manage vendors, and maintain inventory of all trade show materials
• Manages vendor relationships for promotional items and procurement, ensuring all activities stay within budget
• Develops and maintain external vendor relationships, including hotels, speakers, meeting materials, decorating companies, audio-visual services, food and beverage providers, and speaker bureaus
• Works closely with sales and account management teams to ensure successful event execution
• Collaborates on email marketing strategy tied to tradeshows and events, including planning and execution of pre-event promotions, on-site communications, and post-event follow-up campaigns
• Collaborates cross-functionally with pharmacy operations, account management, sales, and clinical teams
• Provides administrative support for marketing projects, including scheduling, coordinating meetings, and preparing reports
• Provides marketing support as needed for campaigns, digital support, and planning
• Implements processes to gather and update competitor information in the company CRM system
• Manages external engagement initiatives, including charitable contributions, sponsorship opportunities, and leadership events to enhance brand reputation and community presence
• Prepares annual budgets and monthly forecasts for all marketing programs
• Performs other duties as assigned to achieve company goals and objectives, including webinar program support, campaign management, and marketing operations support

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field required
• Master's degree in a business-related concentration desired
• 3-5 years of experience in events, marketing, or a related field, with project management experience required
• Demonstrated ability to budget and forecast required
• Previous experience in a marketing role at a nationwide company, preferably in healthcare desired
• Travel requirements: Approximately 30-35 days annually for event coordination
• Excellent verbal and written communication skills
• Strong interpersonal skills to work effectively with internal and external stakeholders
• High degree of accuracy and attention to detail
• Ability to handle multiple tasks simultaneously and prioritize accordingly
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint), SharePoint, CRM applications (e.g., HubSpot), and budget management software
• Experience with content creation, social media management, email marketing, and campaign execution
• Ability to analyze marketing performance metrics and optimize campaigns
• Work independently without regular supervision, aiming to exceed expectations
• Thrive in a fast-paced environment where accuracy and attention to detail are critical
• Manage multiple tasks simultaneously while meeting deadlines
• Preferred knowledge of HubSpot

**To perform this role will require frequently sitting. The physical requirements will be the ability to push/pull 1-50 lbs. The percentage of travel requirement will be 0-25%**