Strategic Marketing & Partnerships Coordinator

Job Summary

Job Description

Woods Hole Oceanographic Institution (WHOI) is seeking a Strategic Marketing & Partnerships Coordinator to support the Strategic Hub for Innovation and Partnerships (SHIP). This full-time, on-site role focuses on enhancing industry and non-traditional funder engagement by managing SHIP's CRM system, developing digital content, and supporting Principal Investigators (PIs) - with tools and insights for collaboration. The ideal candidate is a strategic communicator with strong digital fluency and a proven ability to create engaging websites and content tailored to technical or innovation-focused audiences. This role plays a vital part in advancing WHOI's mission by expanding its visibility and partnerships beyond traditional government funding, unlocking new opportunities in the commercial, industrial, and non-federal government sectors.

ESSENTIAL FUNCTIONS:

• Develop and manage SHIP's digital portal and internal resource hub using WordPress or similar platforms.

• Support WHOI researchers by promoting SHIP's tools and services internally through an internal resource center.

• Create and maintain content tailored to industry audiences, such as case studies, capability briefs, and event promotions.

• Execute digital marketing strategies and oversee SHIP's presence across web, newsletter, and social media platforms.

• Conduct market research and track trends in ocean technology, offshore energy, climate resilience, and marine robotics and related fields consistent with WHOI's mission and research.

• Build and maintain industry partner profiles and opportunity maps.

• Serve as SHIP's CRM administrator: manage data, dashboards, and reporting to support strategic decision-making.

• Provide CRM training and ensure best practices across SHIP users.

• Support WHOI researchers by promoting SHIP's tools and services internally.

• Assist in planning and promoting events such as forums, pitch sessions, and industry symposia.

• Align communications and outreach with SHIP's broader engagement and business development goals.

MINIMAL QUALIFICATIONS

Education & Experience

• Bachelor's degree in a relevant field (e.g., communications, business, science, or technology) and 5+ years of experience in communications, business development, or digital marketing.

• Proficiency with CRM systems (e.g., Salesforce, HubSpot), WordPress, and data tools (e.g., Excel, Power BI, Tableau).

• Strong communication skills, with the ability to translate complex technical material into compelling narratives.

• Excellent organizational and project management skills.

• Must be available to work on-site at WHOI's Woods Hole, MA campus; occasional travel may be required.

PREFERRED QUALIFICATIONS

• Experience developing internal resource hubs or digital training platforms.

• Visual communication or graphic design skills.

• Experience in a research institution or innovation ecosystem.

• Working knowledge of ocean science and commercial applications of technology development.

Additional Job Requirements

WHOI accepts applications on a rolling basis - applications will be reviewed as they are received, and we encourage you to submit your application as soon as possible to ensure full consideration. While we will continue to review applications until the position is filled, and early applicants may have an advantage in the selection process.

EEO Statement

Woods Hole Oceanographic Institution (WHOI) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.