Marketing Associate

What You Will Do

• Manages day-to-day activities for specific B2B and B2C marketing or member communications initiatives and projects. Monitors project budgets and timelines.
• Manages and tracks production and inventory of marketing collateral and premiums as appropriate.
• Manages marketing and project budgets and monitors expenses against budget on a monthly basis. Assists in the preparation of annual budget, as requested.
• Maintains positive working relationships with marketing vendors, which may include advertising agency, direct marketing agency, digital marketing agency, printers, mail houses and designers to ensure timely delivery of materials.
• Manages vendor invoices, including direct interaction with outside vendors and internal accounting department to ensure payments are made in a timely fashion.
• Provides administrative support as directed, including ensuring distribution of overnight mail services, and ordering and delivering office supplies.
• For Corporate Marketing only:
• Assists in the development of project plans for marketing activities, including objective, goal, strategy and measurement to evaluate effectiveness, as needed. Provides timelines and budget implications. Monitors status and advises management of any issues.
• Assists in the development of marketing materials, including advertising, direct marketing, digital marketing, and sales collateral. Provides direction for creative copy and design needed for all aspects of each marketing campaign/piece. Writes and/or edits copy, as required.
• Monitors and tracks the effectiveness of marketing activities, as needed. Provides management with summary reports. Utilizes digital tools and analytics as directed.
• Supports VNS Health/VNS Health Plans events and campaigns by ensuring marketing materials are developed and handouts and promotional items are shipped to events, as needed.
• For CHOICE only:
• Coordinates large-scale mailings and print production projects from start to finish. Monitors status and advises management of any issues.
• Oversees production of letters, brochures, envelopes and other mailing elements and marketing materials.
• Works with printers, mail houses and other vendors to develop timelines and cost estimates and ensure print production and mailing projects are completed on time, within budget and according to the specifications provided.
• Proofreads and conducts QA activities on materials and mailings to ensure error-free execution, including the accurate population of variable data.
• Assists with developing project specifications to meet marketing and communications goals.
• Coordinates internal and external reviews and approvals as needed.
• Tracks and analyzes and reports on results as appropriate.
• Participates in special projects and performs other duties as assigned.