New

Senior Associate Brand Manager

Nature's Way
paid time off, 401(k)
United States, Minnesota, Minneapolis
100 North 6th Street (Show on map)
Jul 02, 2025
Senior Associate Brand Manager Welcome to a better way, an authentic way.Welcome to Nature's Way. Inside our minds, inside our hearts, inside our business, inside our bottles. Our reason for being, the purpose that inspires our work every day, is quite simple:Help people live healthy lives. When we help people live healthy lives, we build a happier, healthier world for everyone. How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us. PeopleTRUST Our products to be the gold standard Our words to be true Our claims to be honest, Our actions to have integrity. Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives. It's the best way. The right way. The only way. Nature's Way. Be a part of helping people live healthy lives as our newSenior Associate Brand Manager. SUMMARY The Senior Associate Brand Manager (Sr. ABM) is responsible for supporting the strategy, development, and execution of marketing plans and programs to achieve the short and long-term business objectives for Nature's Way brands. The Sr. ABM works in close partnership with the Brand Manager and Director to define and execute the brand marketing plans. This will include ownership of brand projects, communications, innovation, and the day-to-day business activity and management of categories and brands. From day one, the Sr. ABM will be a key contributor to the brand's strategic choices, product innovations, communication plans, and executions across all touchpoints. To be successful in this role, the Sr. ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the agility to deliver creative and innovative solutions that allow us to win in the marketplace. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. The Senior Associate Brand Manager will have the opportunity to be the day to day business owner which includes the following duties and responsibilities: Business Analytics and P&L Management Track and analyze business performance and provide recommendations on actions to drive improved results Evaluate data and market trends impacting the business and develop actionable insights Connect relevant consumer information to lead the business planning process Recommend where to place future bets for growth Brand and Marketing Management In concert with the Brand Manager lead development of annual brand plans and marketing objectives Collaborate with sales and trade marketing to develop need state channel strategy building objectives and KPIs for distribution, pricing, shelving, and merchandising Write clear creative and promotional communication briefs for agencies that support the business strategies Work cross functionally with agency partners in creative development and execution promotions and campaigns across touch points Develop media strategy to address consumer behavioral problems and meet business objectives Lead cross functional innovation and renovation projects from idea through development to commercialization for brand areas of responsibility Collaborate with consumer insights team to develop insights in support of business and brand objectives Understands and incorporates P&L implications to business recommendations to achieve need state financial goals EDUCATION and/or EXPERIENCE Required: Undergraduate college degree in marketing, business or a related field. 3-5 years of relevant work experience with experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels a plus. Preferred: Masters of Business Administration graduate degree. Marketing experience with a healthcare or supplements portfolio a plus. POSITION TYPE/EXPECTED WORK HOURS This is a full time position. Monday - Friday, 8:30 AM to 5:00 PM. Occasional evening or weekend work may be required as job duties demand. TRAVEL This position requires up to 20% domestic travel. Some international travel may be required. All benefits are effective on day 1 of employment. MedicalOption to select either a PPO plan or one of 2 high - deductible medical plans that includes a company contribution to your personal health savings bank account. DentalDelta Dental PPO & an option to select an enhanced dental plan. VisionRoutine preventative coverage under medical plan and an option to elect additional voluntary coverage Time OffAll employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year. 401K PlanCompany match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets. You'll also enjoy a variety of other benefits that support your long-term health and wellness: Company provided short-term & long-term disability Life and AD&D insurance Flexible spending accounts Voluntary critical illness & accident coverage New parent phase-in program & paternity leave Educational assistance reimbursement Product discounts & a wellness program Start Helping People live Healthy lives today! Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)