New 
Marketing Manager I
 Equiliem | |
 United States, New York, New York | |
 Jul 29, 2025 | |
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Highly analytical Senior Marketing Manager who will help oversee the growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses, with the objective of reaching the number of subscribers, revenue, and overall acquisition costs.
This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA teams across 7+ International markets. What are the main 3-5 responsibilities of this resource? * Assist in Leading Programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus * Assist in owning the strategy and performance of programmatic activity with full operational responsibility. * Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc) * Responsible for the planning and execution of Google DV360, AmazonDSP, and any new DSP platforms onboarded. What are the TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered? * Minimum 3 - 5 years' experience with a track record of delivering success as a programmatic trader/specialist or in a similar role. * Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand side platforms. Must have amazon and DV360, Minimum at least one of the two but must have other ones as well * Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high level decision recommendations. * Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals. * Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers. Deep level is nice to have, but a general knowledge is ok. * BS/BA in related field * Master's degree in a related field (is a plus). Deal Breakers? Candidates who have worked with low budgets. OVERVIEW Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA teams across 7+ International markets. OBJECTIVES * Drive audience acquisition and growth strategies. * Delivering the Growth goals around Subscribers, CPA, LTV, funnel efficiency, Churn and ARPU. * Work with International and Regional UA team around the development of the growth stack and analytics tools. * Managing third party agencies to successfully face demands and goals we can't support with internal team members. * A/B testing coordination with the International and Local Team. * Execute performance and growth activities to reach subscription acquisition. * Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc. * Execute Test & Learn programs to re-define processes which will allow us to keep improving in a mid and long term. FUNCTIONS As responsible of the growth marketing, you will be responsible for the following: * Assist in Leading Programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus * Assist in owning the strategy and performance of programmatic activity with full operational responsibility. * Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc) * Responsible for the planning and execution of Google DV360, AmazonDSP, and any new DSP platforms onboarded. * Track record of success and growth. * Develop, manage, innovate, and lead strategies to grow user acquisition. * Leverage and exploit opportunities for new initiatives, products, and subscription services. * Implement strategies that build audience and unlock growth. * Maximize acquisition and campaign efficiencies across channels, partners, and platforms. * Develop guidelines and best practices on campaign objectives, targeting strategies, and creative development utilizing data obtained in our A/B test programs. * Analyze challenges, identify alternative solutions. * Develop, monitor, and constantly evaluate ROI, through the tracking and creation of UA reports. REQUIREMENTS * Minimum 3 - 5 years' experience with a track record of delivering success as a programmatic trader/specialist or in a similar role. * Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand side platforms. * Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals. * Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high level decision recommendations. * Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals. * Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers. * Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc. * Excited by working in a faced-paced environment with excellent troubleshooting and QA skills - strong attention to detail. * Ability to multi-task with effective resolution management in a fast-paced growth environment. * Experience also in media and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives (Product, Marketing, BI, creative, content). * Capacity to coordinate with International, and with different teams preferred. * Ability and flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution. * Track record of success in developing and optimizing marketing automation tools. * Good communication and presentation skills. PREFERRED SKILSS * Knowledge in TV/streaming business. * Consumer of entertainment content and interest in it. * International market experience. * Capability to work in a fast-paced and constantly changing environment. EDUCATION AND EXPERIENCE * BS/BA in related field preferred. * Master's degree in a related field (is a plus). | |