Digital Analytics Intern

Yamaha employees are very passionate about music and sound! As the world's largest musical instrument manufacturer, we are known for our innovative products that surpass quality standards and provide stellar customer experiences to consumers and dealers. Yamaha has been named a Top 100 Global Innovator for the past three years. Are you a creative thinker, passionate about music and have the drive to crate results? If so, then check out this internship opportunity.

We are seeking a motivated Digital Analytics Intern to join our Web Analytics team. This role is ideal for someone passionate about data, digital marketing, and music. You will work closely with the Sr. Manager of Web & Digital Analytics to analyze performance across our digital platforms, helping shape our marketing strategies and enhance customer experiences.

As a Digital Analytics Intern, you will have the opportunity to work on projects for Yamaha's musical instruments and audio/visual products. You'll be involved in every stage of marketing projects, from concept to launch, and will gain valuable experience to enhance your portfolio.

We seek an intern who is a genuine team member, eager to learn from our experienced team and contribute meaningfully. The ideal candidate brings authenticity, a strong desire to learn, and a sense of humor to the office every day.

We are recruiting for the following term: September 2024 - March 2025.

This is a paid internship up to $16.50/hr and relocation is not provided.

Here's what you'll do:

• Assist in the analysis of website traffic, user behavior, and performance metrics using tools like Google Analytics and Google Search Console.
• Assist in developing reports and dashboards on digital campaign performance, website usage, and customer engagement.
• Contribute to the enhancement of data collection, tagging, analysis, and visualization practices.
• Work on A/B testing and other experiments to optimize user experience and increase conversion rates.
• Collaborate with Development and other cross-functional teams to ensure data accuracy and accessibility.

Here's what you'll bring to the table:

• Must be a junior or senior from an accredited university OR have graduated within a year with a degree in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications or a combination thereof
• Must be able to work full time (M-F 8:30-5pm) during internship
• Experience with site analytics tools (e.g., Google Analytics, Adobe Analytics)
• Must be able to communicate effectively both verbally and in writing
• Strong analytical skills and attention to detail
• A passion for music and technology

Experience in the following areas would be a plus, but not required

• Experience presenting information to key stakeholders
• Familiarity with digital marketing channel tactics (e.g., CRM, SEO, CPC, Social) and measurement
• Experience with Tableau, Power BI, or similar data visualization tool
• Experience with Google Tag Manager or similar tag management solution
• Knowledge of RegEx, JavaScript, SQL, or HTML (Elements/CSS/DataLayer)
• Familiarity with ETL (Extract/Transform/Load) tools
• Social media marketing and/or advertising experience
• Appreciation of music and sound