Lead Analyst, Segmentation Data

National Grid is hiring a Lead Analyst, Data Segmentation, for our Customer Experience Strategy & Insights team. This hybrid position can be located in NY or MA.

Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live.

The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry. To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.

We are seeking a detail-oriented and analytical Customer Segmentation Data Analyst to join our team. The ideal candidate will be responsible for analyzing customer data to identify distinct segments within our customer base, enabling targeted marketing strategies and improved customer engagement. This role requires a strong understanding of data analysis techniques, statistical methods, and customer behavior.

* Be a proactive business partner, analyzing customer data to identify patterns, trends and segments within the customer base, and share actionable insights and recommendations to drive customer experience improvements
* Collaborate across the company to provide input to help design programs and targeted campaigns based on customer segments, inclusive of departments such as product & service development, contact centers, brand and marketing communications, strategic planning, and regulatory
* Utilize statistical tools and software (e.g., Python, R, SQL, SAS, Power BI) to conduct data analysis and generate insights
* Present findings and recommendations to stakeholders in a clear and actionable manner
* Manage a large volume of research projects in an evolving environment with a diverse set of stakeholders
* Stay updated on industry trends and best practices in customer segmentation and data analysis
* Apply advanced segmentation techniques such as cluster analysis, k-means clustering, RFM (Recency, Frequency, Monetary) analysis, and propensity modeling to develop high-value customer insights

* Bachelor's degree preferred in data science, mathematics or statistics, marketing, science or business field, required will consider candidates with 7+ years of relevant professional experience in place of a degree
* Master's degree preferred
* 5+ years' experience in a data analysis role, preferably in customer segmentation or marketing analytics required
* Experience with data visualization tools (e.g. Power BI) is a plus
* Proven consultative skills, such as effectively using data analytics to tell a story, comfortable presenting to business leaders, and clearly and compellingly guiding strategic discussions
* Strong analytical and problem-solving skills with attention to detail
* Demonstrated ability to work collaboratively in a team environment and manage multiple projects simultaneously
* Valid driver's license required