Senior Product Marketing Manager - Marketing Solutions-Identity

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What We'll Bring:

What You'll Bring:

• Expert understanding of the advertising and marketing ecosystem
• Familiarity with different types of consumer data for use in marketing and advertising
• Experience working with identity data and use cases specific to marketing and advertising, including experience working with privacy, data collaboration and clean rooms

• A love for telling stories and finding ways to simplify complex subjects

• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
• Obsession with customer insights and a curiosity for the "why behind the buy"

• Passionto trackemerging trends,competitiveapproachesand use cases tocommunicate effective and relevant valuepropositions
• Excellent communication and public speaking skillswith ability to communicate across all levels of anorganization

We'd love to see:

• 6+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
• Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
• Comprehension of marketing identity resolution and enrichment, audience targeting, media strategy, media planning, data management, onboarding, remarketing, and data science is an advantage
• Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
• Self-motivated and able to work in an organized way in a fast-paced environment with minimalsupervision
• Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
• Strong project management skills, attention to detail, and bias towards execution
• Exceptionalcontentwriting and presentation skills
• Education: Four-year accredited college degree required. MBA preferred

Impact You'll Make:

TransUnion offers a broad array of products customized to each aspect of our clients' business. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics.Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings into new markets, the Sr. Advisor, Product Marketingrolesupportsthe growth oftheTruAudience Marketing Solutionsbusinessthrough the developmentof go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content.Your impact to the success of the team will include the following:

• Develop successful go-to-market programs to ensure organizational readiness to sell andachieve productrevenueobjectives, with an emphasis insalesengagement tool and strategy development
• Createtailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership, events, press releases, and partner marketing tactics
• Share expertise and best practices for marketing communications, plans, promotional materials and strategies tomeetproduct revenueobjectives
• Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions
• Trackkey performance indicators tomonitor and enhance product marketingeffectiveness

What you will be doing

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Identity Solutions product suite
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical marketsin the US

• Partner with US vertical leadership to evaluate and prioritizeverticalsegments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-marketactivities

• Build market awareness of our solutions through industry events and speaking engagements
• Perform market research and competitive analysis for the product positioning and to drive sales enablement.
• Track, analyze, and report progress against our key competition in Marketing Solutions.
• Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

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