Marketing Sr Project Manager

Summary of the Role

We are seeking an experienced Senior Project Manager to lead strategic marketing technology initiatives and drive cross-functional collaboration within our Demand Generation - Analytics, Insights, and AI Development organization. This role requires a dynamic leader with deep B2B SaaS marketing expertise who can manage complex projects using Agile methodologies, optimize customer journeys, and ensure seamless coordination across multiple business functions.

About the Role

Project Leadership & Agile Management

• Lead end-to-end projects and implementations of Marketing Technology (Martech) solutions across the customer lifecycle using Agile methodologies
• Facilitate Agile ceremonies including sprint planning, daily standups, sprint reviews, and retrospectives for marketing projects
• Manage internal marketing AI Product dev chronogram and prioritize marketing initiatives based on business value and impact
• Drive and coordinate multi-disciplinary teams and groups to achieve project objectives in B2B SaaS marketing environments
• Implement Scrum or Kanban frameworks to optimize marketing project delivery and team productivity
• Maintain discipline and provide comprehensive status reporting for all projects within the Demand Gen - Analytics, Insights, and AI Development organization
• Lead implementation of new marketing projects, coordinating with project managers and stakeholders

Customer Centricity Initiatives (Customer Journey & Marketing Strategy)

• Design in partnership with MKT Strategy, Product Marketing, Content, Digital, Analytics and CoE to test and optimize customer journey mapping initiatives across awareness, consideration, trial, adoption, and expansion phases
• Apply Agile principles to iteratively improve customer touchpoints and marketing campaigns
• Implement customer pilots of lifecycle marketing programs to drive acquisition, retention, and expansion
• Collaborate on account-based marketing (ABM) strategies and multi-touch attribution models
• Use sprint-based approaches to test and optimize marketing campaigns and customer experiences

Cross-Functional Collaboration

• Collaborate with business partner functions including Digital, Marketing Operations, Segments, and Commercial Excellence to ensure seamless coordination
• Work closely with Centers of Excellence (CoEs) to identify opportunities for modeling and standardization across marketing functions
• Partner with VPs, Directors, and stakeholders across various business segments to align marketing strategies with overall company goals
• Coordinate with Sales, Customer Success, and Product teams to ensure alignment across the customer journey
• Facilitate cross-functional Agile ceremonies and ensure alignment between marketing and product development cycles

Strategic Leadership & Innovation

• Drive change management initiatives to ensure successful adoption of new marketing processes and technologies
• Foster a culture of innovation and continuous improvement within the marketing team
• Promote Agile mindset and practices across marketing teams, encouraging experimentation and rapid iteration
• Lead marketing automation and lead nurturing program implementations
• Identify and implement opportunities for process optimization and efficiency gains
• Champion test-and-learn approaches to marketing initiatives

Data-Driven Decision Making & Analytics

• Utilize data and analytics to make informed, data-driven decisions and optimize marketing performance
• Leverage AI technologies to improve operational efficiency and project velocity
• Implement measurement frameworks to track project success
• Use iterative testing and optimization cycles to improve marketing performance in partnership with Marketing Strategy and Opps

Stakeholder Management

• Lead regular meetings and discussions to share best practices, solutions, and tactical insights
• Foster strong relationships and partnerships with key stakeholders to ensure successful marketing campaigns
• Facilitate communication between technical and business teams to ensure alignment
• Conduct regular stakeholder reviews and gather feedback for continuous improvement

About you

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Project Management, or related field
• 7+ years of project management experience, with at least 4 years in B2B SaaS marketing or marketing technology
• 3+ years of experience in B2B SaaS companies with understanding of subscription business models
• 2+ years of experience implementing Agile methodologies in marketing or cross-functional environments
• PMP, Agile, or equivalent project management certification preferred

Agile & Project Management Skills

• Certified Scrum Master (CSM), Professional Scrum Master (PSM), or equivalent Agile certification strongly preferred
• Proven experience facilitating Agile ceremonies and managing Agile teams
• Experience with Agile project management tools(Jira, Azure DevOps, Monday.com, Asana)
• Understanding of Agile frameworks: Scrum, Kanban, SAFe (Scaled Agile Framework)
• Experience with sprint planning, backlog management, and velocity tracking

Marketing & Industry Knowledge

• Deep understanding of B2B SaaS marketing funnels, customer acquisition strategies, and retention tactics
• Experience with customer journey mapping, persona development, and buyer behavior analysis
• Knowledge of SaaS metrics including MRR, ARR, churn rates, expansion revenue, and cohort analysis
• Understanding key Martech vendors like 6Sense, Bombora, Eloqua, On24, D&B, ZoomInfo , or similar
• Experience applying Agile principles to marketing campaign development and optimization

Technical Skills

• Strong experience with Marketing Technology (Martech) platforms and implementations (6Sense, Bombora, Eloqua, On24, D&B, ZoomInfo and etc)

• Proficiency with B2B SaaS marketing tools: CRM systems, marketing automation platforms, customer data platforms (CDP)
• Experience with analytics tools: Google Analytics, Tableau, or similar
• Understanding of marketing analytics, data management, and AI applications
• Experience with change management methodologies
• Proficiency with Agile project management and collaboration tools

Leadership & Soft Skills

• Proven ability to lead cross-functional teams and manage complex, multi-stakeholder projects
• Excellent communication and presentation skills with ability to present to C-level executives
• Strong analytical and problem-solving capabilities
• Experience in stakeholder management at VP and Director levels
• Understanding of sales and marketing alignment (SMarketing) best practices
• Ability to coach teams on Agile principles and practices
• Ability to work in a fast-paced, dynamic environment
• Adaptability and comfort with ambiguity and rapid change

Preferred Qualifications

• Master's degree in Marketing, Business, or related field
• Experience in high-growth B2B SaaS companies
• Advanced Agile certifications(Certified Scrum Professional, SAFe Program Consultant, etc.)
• Certification in marketing automation platforms(HubSpot, Marketo, etc.)
• Experience with customer success and expansion marketing strategies
• Knowledge of AI and machine learning applications in marketing
• Previous experience with Centers of Excellence (CoE) frameworks
• Background in digital transformation initiatives
• Understanding of compliance requirements (GDPR, CCPA) in marketing operations
• Experience with Design Thinking and Lean Startup methodologies

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What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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