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AVP Business Development

APGFCU
flexible benefit account, sick time, 401(k)
United States, Maryland, Edgewood
1321 Pulaski Highway (Show on map)
Aug 01, 2025
Description

APGFCU - Your Community Credit Union! For over 80 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits.

SUMMARY: Oversees and drives the credit union's business development initiatives, with a focus on expanding membership, cultivating workplace banking partnerships, identifying new growth opportunities, and successfully negotiating and closing business deals. Responsible for developing and executing the strategic business development plan, tracking its progress, and implementing tactical actions to ensure its success. Leads, coaches, and mentors the business development team to consistently achieve or exceed performance targets. Regularly monitors key performance indicators and delivers comprehensive monthly and quarterly progress reports.
Collaborates cross-functionally with branches, financial education, business banking, community impact, and other departments to align on strategic initiatives that support the credit union's overall growth objectives. Expands the credit union's reach into Baltimore County and Baltimore City by cultivating new APGFCU@Work (workplace banking) and strategic community partnerships.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Essential Functions

* Business Development Strategic Oversight and Planning: Develop and implement the business development plan and sales strategy to achieve organizational goals. Lead initiatives to build and maintain strong relationships with local businesses and community partners to proactively recruit new credit union members. Analyze market trends and assess needs to identify opportunities and guide targeted marketing efforts. Monitor the competitive landscape, align goals with the credit union's strategic vision, and promote business development programs across the membership base.

* Drive growth and expansion of APGFCU and APGFCU@Work business development efforts: Meet with area businesses, non-profits, and cooperatives about the APGFCU@Work program to develop business relationships, employee relationships, and member relationships with APGFCU. Create a strong partnership between branch operations, business banking, marketing, community impact, and financial education to drive growth. Evaluate APGFCU@Work relationships to include a strategy to target high-potential relationships and revenue generation. Develop and monitor metrics to measure APGFCU@Work relationship value.

* Build Talent: Supervise day-to-day operation of the business development team, including its administrative control and the development and monitoring of performance expectations of the staff.
Under the direction of the VP of Marketing/Business Development, identify the pipeline of diverse talent for current needs and develop future leaders. Utilize strong interpersonal and communication skills, credibility, and presence to inspire others, build critical partnerships, and cultivate relationships. Coach the team in achieving developmental goals and career aspirations. Partner with human resources to interview and recommend new hires; ensure proper performance evaluations and implementation of disciplinary actions as required. Satisfy requirements for requested employee terminations. Evaluate and ensure ongoing proper FTE assignments.

* General Duties: Responsible for budget management, vendor negotiations, and process improvement, as well as special projects and other duties as assigned.

* Other: Perform other related duties as assigned or associated with the responsibility.

* Additional: Responsible for completion of applicable training and compliance with federal regulations and APGFCU policies and procedures as related to the duties of this position (Bank Secrecy Act, Information Security, as examples, if applicable).

QUALIFICATIONS:
Education: Bachelor's degree or equivalent education and experience in Marketing, Business Development, or related field. A master's degree or additional education or certification in business development or marketing-related disciplines is a plus.

* Experience: Five to seven years' experience in marketing or business development, preferably in a financial institution. Special emphasis is placed upon expertise, leadership, and results in a sales-focused environment. Established relationships with businesses, community leaders, and other key stakeholders in Baltimore County and Baltimore City are highly preferred.

* Knowledge, Skills, and Abilities: Must have clear evidence of success and full competence within the business development arena, preferably in financial services. Excellent skills in oral and written communications. Must be able to confidently and effectively share objectives and enthusiasm with small and large groups. Ability to plan, assign, and direct the work of a specialized business development staff and administer a member-driven, sales-focused program. Project management skills are essential. Must be fully competent with the MS Office Suite. Experience with CRM is preferred.

* Physical Demands: The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is frequently required to sit, stoop, kneel, or crouch. The employee must often lift and/or move up to 25 pounds, and be capable of transporting related supplies and equipment. Specific vision abilities by this job include vision, distance vision, color vision, peripheral vision, depth perception, and the ability to focus.

Compensation information: Offers are based on experience and education.

$112, 361.60 - $140,462.40 annually

APGFCU provides comprehensive benefits such as: medical and dental (shared expense), vision, 401(k), life and disability insurance, flexible spending account, employee assistance program, referral program, educational assistance, holidays, annual leave and sick leave.

APGFCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability to Protected Veteran status. Please use the attached link to view the EEO law poster http://www1.eeoc.gov/employers/poster.cfm

APGFCU is committed to working with and providing reasonable accommodations to persons of all abilities, including persons with disabilities. If you need a reasonable accommodation for any part of the employment process, please send to the Human Resources Department and let us know the nature of your request and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodations will be responded to from this e-mail address.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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