Director, Product Marketing

About CAMP Systems:

At CAMP Systems, we are the trusted leader in aircraft compliance and health management, proudly serving the global business aviation industry. With over 20,000 aircraft and 33,000 engines supported on our cutting-edge platforms, and partnerships with more than 1,300 maintenance facilities and parts suppliers worldwide, we're shaping the future of aviation technology. Since our founding in 1968, we've grown to a dynamic team of 1,600+ employees across 14 locations globally-all united by a passion for innovation and excellence.

Our Mission & Vision:

We connect the aviation industry through smart technology to make flight safer and more efficient, driving the future of aviation with intelligence and exceptional customer experiences.

Our Values & Excellence Mindset:

We are customer obsessed, trust-driven, owners of our work, stronger together, constantly curious, and boldly innovative.

What You Will Experience In This Role:

CAMP Systems is in search of an experienced Director of Product Marketing to lead the go-to-market (GTM) strategy and execution for our Aircraft Health Management solutions. This role is critical in shaping the market positioning, messaging, and adoption strategy for our SaaS offerings in the Business Aviation segment. The ideal candidate combines deep product marketing expertise with strong business acumen, and an ability to translate complex technical capabilities into compelling value propositions for customers.

Market & Customer Insights:

• Lead ongoing market intelligence initiatives to track industry trends, emerging technologies, and evolving regulatory requirements in business aviation.
• Proactively engage and partner with customers, OEMs, Customer Advisory Boards (CAB) and industry associations to anticipate future needs and identify opportunities for innovation.
• Conduct win/loss and cancellation/renewal analysis and customer interviews to extract insights that inform product roadmap and marketing strategies.
• Define market segmentation and persona development, ensuring messaging aligns with diverse customer profiles (corporate flight departments, charter operators, helicopter operators, MROs, OEM partners, etc.).

Positioning & Messaging:

• Develop a clear, differentiated positioning framework that highlights the unique advantages of CAMP's AHM solutions versus competitive offerings.
• Translate complex data-driven capabilities (predictive analytics, diagnostics, prognostics) into customer-centric benefits that resonate across technical and executive stakeholders.
• Ensure consistent messaging across all channels, from digital campaigns to in-person customer engagements.

Go-to-Market Strategy:

• Collaborate on the development of and lead the GTM planning for new product launches, feature enhancements, and market entry into new geographies or customer segments.
• Define launch objectives, build and track success metrics, and manage cross-functional execution plans.
• Collaborate closely with the Product Management organization to ensure roadmap alignment with customer needs and market demand.
• Partner with Sales, Operations and Customer Success organizations to design pricing, packaging, and adoption strategies.

Content & Sales Enablement:

• Create high-quality marketing assets including solution briefs, presentations, customer testimonials, internal and external demonstrations and training videos, case studies, ROI calculators, and competitive battlecards.
• Develop structured enablement programs to train Sales, Account Management, and Customer Success teams on positioning, messaging, and objection handling.
• Partner with Sales and Lead Generation resources to create campaigns that drive awareness, lead generation, and pipeline acceleration.

Thought Leadership & Industry Presence:

• Establish CAMP as the leading voice in Aircraft Health Management through conference presentations, webinars, and authored thought leadership content.
• Build strong relationships with industry media, analysts, and associations to amplify brand presence and credibility.
• Lead the collaboration, planning, and execution of all Tradeshow and Customer Event planning in alignment with respective product GTM strategies and launch initiatives for all AHM and Integrated CAMP products.
• Act as a spokesperson at key industry events and customer forums, articulating CAMP's vision and leadership in predictive maintenance and health monitoring.

Cross-Functional Collaboration:

• Serve as the connective tissue between Product, Sales, Customer Success, and Marketing, ensuring alignment on strategy and execution.
• Engage, aligning, and collaborate with product marketing teams from other CAMP Business Units to maximize "integrated product" market penetration.
• Drive collaboration with engineering and product management teams to influence roadmap decisions with market intelligence.
• Ensure customer feedback loops are integrated into both marketing initiatives and product development cycles.

Metrics & Performance Management:

• Define, monitor, and report on key performance indicators (KPIs) for product marketing initiatives, including adoption rates, pipeline impact, and campaign ROI.
• Use data-driven insights to continuously optimize positioning, content, and GTM execution.
• Champion a culture of accountability, learning, and iteration within the marketing function.

You have:

• 10+ years of progressive experience in Product Marketing, preferably in SaaS or Aviation/Aerospace industries.
• Strong understanding of the business aviation ecosystem (operators, OEMs, MROs, regulatory environment).
• Proven track record of developing and executing GTM strategies that drive adoption and revenue growth.
• Exceptional communication, storytelling, presentation and analytical skills.
• Exhibited success working cross-functionally with Product, Sales, and Customer Success teams.
• Ability to thrive in a fast-paced, matrixed environment.
• Bachelor's degree in marketing, business, or related field (MBA preferred).

Why Work at CAMP?

Join a culture where your ideas matter, your impact is real, and your growth is supported. Be part of a team reimagining the future of aviation.

CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer - vets/disabled

CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or protected veteran status EEO.