Marketing Data & Analytics Lead

Marketing Data & Analytics Lead

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We're seeking a future team member for the role of Vice President, Digital Marketing to join our Marketing & Corporate Affairs team. This role is located in New York, NY

In this role, you'll play a pivotal role in shaping BNY's future marketing analytics capabilities and global measurement strategy. You'll make an impact in the following ways:

• Support defining and implementing the marketing data strategy and governance framework-working with engineering partners to automate data ingestion from first- and third-party marketing technologies (Adobe Analytics, Marketo, Dynamics), validating quality, and rationalizing into trusted worldclass datasets.
• Architect and build scalable reporting pipelines, self-service dashboards and interactive visualizations (Power BI, ThoughtSpot, etc.) to surface KPIs and trends for global Marketing and Communications.
• Lead development of advanced analytics workflows-segmentation, attribution modeling, personalization, campaign testing and ROI analysis-leveraging AI/ML where appropriate.
• Collaborate with Business Platform, Marketing, Digital, Event and Content teams to translate business questions into data requirements, deliver timely insights, and coach stakeholders on data literacy and dashboard adoption.
• Own the Analytics Roadmap-prioritizing cross-functional initiatives, defining project scope, and ensuring on-time delivery of high-impact solutions.
• Establish data governance best practices, maintain documentation and self-help guides, and evangelize a data-driven culture across global teams.
• Present analysis and recommendations to senior leadership, advising on marketing investments, campaign effectiveness and the evolving client journey

To be successful in this role, we're seeking the following:

• Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Analytics, Economics or related fields.
• 7+ years of progressive experience in marketing analytics, data engineering or BI leadership-ideally within a B2B environment with complex buying cycles.
• Proven success designing and implementing attribution models, segmentation frameworks and performance dashboards.
• Hands-on expertise with SQL and/or Python; experience with Snowflake (or similar cloud data warehouse) strongly preferred.
• Experience partnering with engineering teams to prioritize marketing data integrations, overseeing ETL testing for accuracy, and transforming raw platform data into structured, analytics-ready datasets for reporting and AI/ML use.
• Advanced proficiency in BI visualization tools (Power BI, ThoughtSpot, Tableau, etc.) and data ingestion/integration technologies.
• Deep understanding of digital channels (SEO, paid/social, email, website analytics) across earned, owned and paid media.
• Proven ability to design and operationalize end-to-end tracking processes for multi-channel (including offline) client engagements-establishing standardized capture protocols, ensuring data integrity across touchpoints, and integrating disparate interactions into a unified analytics framework for comprehensive performance measurement.
• Exceptional communicator and influencer-able to distill complex data into concise, actionable insights and build credibility with senior stakeholders.
• Strategic thinker with high intellectual curiosity, a bias for action and a track record of driving process improvements at scale.

Your guidance will ensure that our marketing decisions are grounded in trusted data, clear insights and continuous innovation-helping BNY elevate its brand and grow business globally.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn

Here's a few of our recent awards:

* America's Most Innovative Companies, Fortune, 2025

* World's Most Admired Companies, Fortune 2025

* "Most Just Companies", Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $150,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance and market factors.