Boys Town is seeking a Director-Digital Marketing. This role is responsible for developing strategies and manages resources to drive digital marketing efforts focusing on donor conversions across multiple digital channels including SMS/MMS, email, social media, search engine, and website platforms by identifying the most opportune audience segments, engagement tactics, digital user experiences, channels and messages by partnering with creative services to craft appropriate appeals, properly allocating resources and analyzing results to drive continuous improvement and maximize donor conversions and value.
MAJOR RESPONSIBILITIES & DUTIES:
- Works closely with the marketing and communications team, fundraising team, and leadership to fully understand communication priorities, current and future capital projects, growth areas, and program priorities.
- Manages the development and implementation of online marketing conversion strategies to optimize digital marketing effectiveness and enhance user experience.
- Develops, deploys, and optimizes ongoing campaigns with existing digital engagers and prospects to increase overall donations and donor value.
- Manages budget allocated to online efforts.
- Manages the updating and reporting of the marketing value and ROI as well as budget which includes generating monthly reports and projections.
- Manages digital tools such as Google Analytics to better understand web visitors and online donors.
- Analyzes and optimizes multi-channel digital marketing campaigns across SMS/MMS, email, social media, google and other similar technologies
- Keeps aware of MarTech landscape and innovations and provides recommendation for new tools that would improve donor conversion
- Leads A/B and multi-variate testing strategies including audience segmentation to increase engagement with digital audiences and improve overall user experience leading to more donors and more revenue per donor.
- Designs and implements strategies to engage direct mail only recipients via digital outreach to increase level of giving and engagement.
- Develops overall digital campaign management process, leads digital campaign planning meetings and projects from ideation to completion, including post campaign reporting.
- Participates in the process of updating the website to optimize digital engagement to donor conversion.
- Serves as a role model in carrying out the Father Flanagan's Boys' Home mission.
- Directs all activities towards the fulfillment of the Boys Town mission.
- Directs all actions to reflect the values and principles of Boys Town.
- Establishes and maintains an environment that encourages teamwork, collaboration, and ethical behavior.
- Continually evaluates staffing levels and performance manages the team
- Mentors team members to create succession plans in the digital marketing team
- Maintains regular, reliable and predictable attendance.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Develop strategies, implementation plans, and measurement objectives for digital marketing campaigns.
- Knowledge of online advertising opportunities.
- Manage multi-channel digital marketing programs.
- Demonstrated ability to develop and implement persuasive cultivation strategies, ideas and techniques for prospects and donors.
- Proven ability to provide critical analysis, using sound judgment with realistic expectations for prospects and donors.
- Skills in developing and implementing strategic digital solicitation plans that incorporate a concise definition of goals, targeted audiences, and strategies in-line with organizational priorities.
- Computer skills in Microsoft Office and development CRM databases.
- Communicate at all levels in the organization and with external business contacts in an articulate, professional manner while maintaining necessary degree of confidentiality.
- Manage the work of internal and external resources in a coordinated and professional manner.
- Strong knowledge of Boys Town model.
REQUIRED QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or related field required.
- Minimum of 5 years of successful experience including digital marketing and managing marketing budgets required.
- Available to travel and to work evenings or weekends on occasion required.
- Other Duties: This job description incorporates the essential functions and duties required for this position. However, other duties may be required and assigned at times and as determined by a supervisor in order to meet the needs of the organization.
- Serves as a role model in carrying out activities and behaviors that reflect the values and principles of the Boys Town mission.
PHYSICAL REQUIREMENTS, EQUIPMENT USAGE, WORK ENVIRONMENT:
- Position is relatively sedentary in a normal office administrative environment involving minimum exposure to physical risks. Will use office equipment such as a computer/laptop, monitor, keyboard, and a general workstation set-up.
Care and respect for others is more than a commitment at Boys Town - it is the foundation of who we are and what we do. At Boys Town, we cultivate a culture of belonging for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. About Boys Town: Boys Town has been changing the way America cares for children and families since 1917. With over a century of service, our employees have helped us grow from a small boardinghouse in downtown Omaha, Nebraska, into one of the largest national child and family care organizations in the country. With the addition of Boys Town National Research Hospital in 1977, our services branched out into the health care and research fields, offering even more career opportunities to those looking to make a real difference. Our employees are our #1 supporters when it comes to achieving Boys Town's mission, which is why we are proud of their commitment to making the world a better place for children, families, patients, and communities. A unique feature for employees and their dependents enrolled in medical benefits are reduced to no cost visits for services performed by a Boys Town provider at a Boys Town location. Additional costs savings for the employee and their dependents are found in our pharmacy benefits with low to zero-dollar co-pays on certain maintenance drugs. Boys Town takes your mental health seriously with no cost mental health visits to an in-network provider. We help our employees prepare for retirement with a generous match on their 401K or 401K Roth account. Additional benefits include tuition reimbursement, parenting resources from our experts and professional development opportunities within the organization, just to name a few. Working at Boys Town is more than just a job, it is a way of life. This advertisement describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Boys Town is an equal employment opportunity employer and participates in the E-Verify program. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, age, disability, or veteran status. To request a disability-related accommodation in the application process, contact us at 1-877-639-6003.
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Boys Town
tuition reimbursement, 401(k), retirement plan
Dec 20, 2025