Benefits of Broward County Employment
Eleven (11) paid holidays each year
Vacation (Paid Time Off) = 2 weeks per year
Tuition Reimbursement (Up to 2K annually)
Up to 40 hours of Job Basis Leave for eligible positions
Paid Parental Leave
Health Benefits
High Deductible Health Plan - bi-weekly premiums: Employee $10.90 / Family $80.79
Includes a County Funded Health Savings Account of up to $2000 Annually
Consumer Driven Health Plan - bi-weekly premiums: Employee $82.58 / Family $286.79
Florida Retirement System (FRS) - Pension or Investment Plan
457 Deferred Compensation county matches up to $2,000 a year.
The Broward County Board of County Commissioners is seeking qualified candidates for Sr. Manager, Communications & Public Relations.
General Description
Broward County's Greater Fort Lauderdale Convention and Visitors Bureau (Visit Lauderdale) is looking for a Senior Manager of Communications & Public Relations to serve as a key strategist and project lead for Visit Lauderdale's earned media, messaging, and stakeholder communications efforts. Reporting directly to the SVP of Communications, this role manages proactive and reactive PR programs, editorial planning, media briefings, and content development across domestic and international markets.
This position ensures the voice and reputation of Visit Lauderdale are represented accurately and strategically across all earned channels, including press releases, speeches, media responses, and thought leadership. The Senior Manager also plays a vital role in preparing executive communications and aligning messaging with broader organizational goals; performs complex, professional services and supervisory work of dynamic programs and partnership management at the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB); works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
This position will have one direct-report. This position is not remote and will work in a professional office environment with occasional travel. Evening and weekend work may be required for media events or crisis communications.
In the event of a disaster (hurricane, etc.) all Broward County employees become emergency workers. This position will assist in various emergency functions as-assigned before, during, and after a disaster. This includes, but is not limited to, working at Broward County's Emergency Operations Center during a disaster.
Minimum Education and Experience Required
Requires a Bachelor's degree from an accredited college or university with major coursework in communications, marketing, business administration, public relations, journalism, or closely related field.
Requires four (4) years of professional experience in public relations, communications, or content strategy --- two (2) of which must be in a supervisory or managerial role.
Special Certifications and Licenses Required
None.
Preferences
- Seven (7) years of professional experience in public relations, communications, or content strategy - three (3) of which must be in a supervisory or managerial role
- Experience in tourism, hospitality, government, or destination marketing strongly preferred.
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Develops and implements earned media strategies to enhance the visibility and credibility of Visit Lauderdale in consumer, trade, and business press.
Leads development of annual PR plans, editorial calendars, key message documents, and media outreach campaigns in collaboration with PR Manager and agency partners.
Drafts and edits high-level communications materials including press releases, talking points, op-eds, media responses, and stakeholder announcements.
Serves as lead liaison with County stakeholders, tourism partners, and other public agencies to ensure consistent messaging and brand alignment.
Supports the SVP in issues management, executive messaging, and sensitive communications requiring discretion and alignment with County protocols.
Supervises the PR Manager and coordinates with contracted public relations firms, writers, and freelance media consultants.
Provides project management oversight for high-profile campaigns, media tours, major events (e.g., IPW, conventions, press briefings), and FAM trips.
Tracks and analyzes earned media performance; supports quarterly board and TDC reporting.
Performs related work as required.
Knowledge, Skills & Abilities:
* Excellent written and verbal communication skills, with the ability to translate complex ideas into accessible, compelling content.
* Knowledge of national and international media landscapes.
* Strong organizational and leadership skills with experience managing internal staff and external agencies.
* Ability to manage multiple projects under tight deadlines with attention to detail.
* Familiarity with tools such as Cision, Meltwater, Asana, or similar media monitoring and project management platforms.
Competencies
Applies knowledge of business and the marketplace to advance the organization's goals. Clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
Interprets and applies key financial indicators to make better business decisions. Fosters accountability for making good financial decisions; provides guidance to help the team make astute decisions. Summarizes financial performance data and explains implications for the organization.
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Asks questions to encourage others to think differently and enrich their analyses of complex situations. Accurately defines the key elements of complex, ambiguous situations.
Seeing ahead to future possibilities and translating them into breakthrough strategies. Knows what to prioritize for the greatest strategic impact on the organization. Takes industry and market trends into account in decisions. Explores possibilities that may impact the team or organization in the future.
Secures and deploys resources effectively and efficiently. Leverages team resources well to accomplish the team's goals. Holds others accountable for conserving resources. Manages work across multiple projects or work streams to ensure that expected progress is made.
Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. Pays close attention to a variety of metrics and benchmarks; determines both major and subtle ways to optimize processes. Swiftly resolves process breakdowns; takes steps to ensure that problems do not recur.
Holds self and others accountable to meet commitments. Holds self to high standards and consistently honors policies, procedures, and work requirements. Scrupulously ensures all work is correct.
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Tailors communication content and style to the needs of others. Pays attention to others' input and perspectives, asks questions, and summarizes to confirm understanding.
- Drives Vision and Purpose
Paints a compelling picture of the vision and strategy that motivates others to action. Explicitly articulates the core purpose of own work and consistently acts in alignment with that. Finds unique ways to contribute to the organization's vision and to the workgroup's mission.
Uses compelling arguments to gain the support and commitment of others. Positions and packages ideas so that they will resonate strongly with a wide variety of stakeholders. Uses strong logic and compelling evidence. Works with others to find creative win-win solutions; achieves consensus through compromise.
County Core Values
All Broward County employees strive to demonstrate the County's four core behavioral competencies.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Customer focus: Building strong customer relationships and delivering customer-centric solutions.
- Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Values differences: Recognizing the value that different perspectives and cultures bring to an organization.
Americans with Disabilities Act (ADA) Compliance
Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at 954-357-6500 or email Profstandards@broward.org to make an accommodation request.
Emergency Management Responsibilities
Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
Broward County, Florida
$87,341.79 - $139,397.61 Annually
medical insurance, dental insurance, life insurance, vision insurance, vacation time, paid holidays, sick time, retirement plan
Jan 23, 2026