Sr Analyst - Advertising Technology

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About This Role:

The Senior Analyst conducts innovative research and delivers advice to clients through written reports, consulting, client inquiries, and speeches. As part of Forrester's B2C marketing research team, the Senior Analyst serves leaders who are navigating rapid changes across the advertising technology (adtech) ecosystem and making strategic, organizational, and technology decisions to enable customer-centric advertising strategies. We are looking for a recognized adtech expert who can clearly articulate where the industry is headed, challenge conventional wisdom, and help Forrester's clients navigate an increasingly complex advertising environment.

The successful candidate brings a strong point of view on the future of adtech and how advertising strategies must shift in response to increasing automation across the adtech stack, shifting consumer trust, and regulatory pressures. You have demonstrated expertise in AI's various impacts on advertising people, processes, and technologies; the impact of consumer privacy trends and global regulation on identity, audience strategy, targeting, and measurement; and brand safety, trust, and media quality across programmatic and AI-driven environments. You are comfortable assessing and advising on core adtech components - including DSPs, SSPs, and identity audience solutions - and you are motivated to help senior marketing, technology, and digital business executives with their advertising strategies.

Job Description:

• IP creation: Plan, own, and evolve an integrated research and content portfolio that delivers clear, defensible points of view through original research and published insights.
• Client engagement: Apply Forrester's research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.
• Events and sales support: Build Forrester's market presence by presenting at events, speaking with the press, and partnering with analyst relations and sales to evangelize our coverage with clients and prospects.

Job Requirements:

• At least five years' relevant experience in adtech and digital media at an agency, technology vendor, brand (in-house), or consulting firm.
• An understanding of the adtech ecosystem, including how platforms, data, identity, activation, and measurement capabilities fit together across buy- and sell-side use cases, and how it intersects with services solutions such as those provided by agencies, and the industry's vendor landscape.
• Demonstrated expertise in consumer privacy trends and regulations (e.g., GDPR, CCPA/CPRA, and evolving global privacy standards) and their impact on advertising identity, audience targeting, measurement, and data strategy.
• An understanding of media planning, buying, and ad ops processes.
• Superior writing, presentation, and analytical skills.
• The ability to be bold and conceptual yet practical and actionable.
• A profound spirit of collaboration as part of a supportive, integrated team.
• The ability to travel 20% to 30% based on client need.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition, with the exception of New York City. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $119,000 - $193,000

Base salary range for New York City, NY: $136,000 - $222,000

The application deadline is April 30, 2026. Please refer to the job posting on Forrester.com careers page if the deadline has been extended.

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