Digital Communications Specialist

Title: Digital Communications Specialist
Company: Peoples Gas System
State and City: Florida - Tampa
Shift: 8 Hr. X 5 Days | Onsite 4 days and 1 day remote

Tell Stories That Connect People, Brands, and Communities

Are you a creative storyteller who thrives at the intersection of content, design, and data? As a Digital Communications Specialist, you'll help shape how Peoples Gas shows up online-building meaningful connections through social media, digital content, and visual storytelling.

This is an exciting opportunity to combinecreativity + analytics + AI tools to grow a trusted, modern brand in the energy industry.

What You'll Do

You'll create and manage digital experiences that engage audiences and support business goals.

Content Strategy & Social Media

• Help develop and execute a digital content and social media strategy aligned with business goals
• Manage a monthly content calendar across platforms like LinkedIn, Facebook, Instagram, and YouTube

Creative Design & Storytelling

• Design graphics, visuals, and digital assets for campaigns, social media, and internal communications
• Ensure all content aligns with brand voice, tone, and visual standards

Community Engagement & Brand Reputation

• Monitor and respond to comments, reviews, and messages to build trust and protect brand reputation
• Support proactive engagement strategies that strengthen customer connections

Analytics & Optimization

• Track and analyze digital performance metrics using tools like Google Analytics and platform insights
• Turn data into recommendations that improve engagement and performance

Website & SEO Optimization

• Support website updates, landing pages, and blog content improvements
• Optimize content for SEO, GEO, and AI-driven search to improve visibility

AI & Innovation

• Use AI tools to enhance content creation, personalization, and performance insights
• Stay ahead of emerging digital trends and technologies

What Success Looks Like

• Strong engagement across social and digital channels
• Consistent, highquality content aligned to brand standards
• Clear insights that improve performance and strategy
• Growing brand visibility and credibility

What We're Looking For

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field
• 3+ years of experience in social media management, digital content creation, and graphic design
• Strong skills in Adobe Creative Suite, Canva, or similar tools
• Experience managing social media platforms and content calendars
• Knowledge of SEO, content strategy, and digital marketing best practices

Preferred Qualifications

• Certifications in digital marketing, SEO, social media, or analytics tools
• Experience with AIpowered content tools or prompt engineering
• Knowledge of online reputation management

Skills That Will Help You Thrive

• Visual storytelling & graphic design
• Social media strategy & content marketing
• Data analysis & performance optimization
• SEO and digital discoverability
• Communication & collaboration
• Creativity with a datadriven mindset

What to Expect

• Fastpaced, collaborative environment
• Opportunities to experiment with new tools and technologies (including AI)
• Occasional afterhours support for campaigns, events, or issue response

Why Join Peoples Gas?

• Be part of a team shaping a modern, digital-first brand presence
• Use your creativity to make a real impact on community engagement and trust
• Work at the forefront of AIenabled marketing and communications
• Grow your career in a stable, evolving energy organization

Ready to Apply?

If you're passionate about digital storytelling, creative design, and using data to drive engagement-we'd love to hear from you.

Apply today and help bring the Peoples Gas story to life.