Digital Marketing Manager

Description:

SEO Content Specialist

Role Overview

The SEO Content Specialist supports the search team by managing content production workflows and ensuring the digital content across .com is properly keyworded, structured, and moved through the publishing process. This role is primarily focused on SEO/GEO execution (keyword research, outlining, coordination, and tracking). While not a dedicated content writing role, strong writing skills is a huge plus.

Key Responsibilities

Core SEO Execution

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
• Manage content workflow from intake through publication (backlog in progress review published)
• Maintain content pipeline visibility and status tracking for stakeholders

GEO & LLM Optimization

• Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field
• 3+ years experience in SEO, content marketing, or digital marketing
• Familiarity with SEO tools (SEMrush or similar)
• Strong understanding of keyword research and search intent
• Familiarity with GEO concepts and AI search optimization - understanding of how LLMs discover, read, and cite content
• Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization
• Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
• Strong communication skills and attention to detail

Nice to Have

• Experience with project management platforms (Workfront)
• Exposure to analytics tools (G Analytics, Adobe Analytics)
• Background in B2B or technical content environments (Semiconductors, memory and storage)
• Ability to write technical content (AI tools may assist with drafting)
• Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
• Experience with AI agents, humanizing AI content, etc.

USA|1 : Day - Mon to Fri - 8 Hours