Digital Advertising Analyst

Our client is searching for a Digital Advertising Analyst to join their Services Digital Advertising team. You will work on the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education the companies services through a variety paid digital marketing channels.

Key Qualifications

• 5-7 years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives
• Expertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)
• Proficient with Excel and Keynote/Powerpoint
• Excellent social, oral and written communication skills
• Extraordinary data visualization and presentation skills
• Outcomes and solutions-oriented with a high sense of urgency
• Ability to work with cross-functional teams and build close relationships within and across teams
• Ability to work with agility, and prioritize effectively
• Strong troubleshooting skillset for QA of data discrepancies
• Experience with SQL or Python a plus, but not required

In this role, you will work with data from paid social, display, video, and SEM campaigns for Marketing Services. Your experience with both upper and lower funnel paid digital metrics as well as having an understanding of how each channel provides full funnel support, will be the foundation for interpreting media performance. You will partner closely with Strategy while working hand-in-hand with Channel Activation Specialists, and multiple media agencies to stay up to date on what strategy and tactics are supporting campaign objectives. In addition to providing reporting support for Activation, you will partner with Strategy and the Digital Advertising Analytics Lead to summarize performance updates and communicate insights to product marketing leads. You'll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.

Education

• BS/BA degree required

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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