Marketing Manager (II)

Aquent is proud to partner with a leading global technology company that stands at the forefront of innovation, continuously shaping the digital landscape and connecting billions of users worldwide. This visionary organization is dedicated to creating groundbreaking products and services that enhance daily life and drive technological advancement across various sectors. As a pivotal member of a vibrant marketing team, you will have the extraordinary opportunity to shape product narratives, drive user engagement, and influence critical marketing strategies for widely used products that reach a global audience. Your expertise will directly contribute to launching impactful campaigns and uncovering deep user insights, making a significant impact on the digital experiences of millions.

What You'll Do

• Develop and execute medium to large-scale marketing campaigns, assets, and communications, defining effective channels to reach target users and achieve team objectives.
• Conduct and guide user research, leveraging internal and external partners to generate innovative insights and thorough analysis for marketing leadership and product teams.
• Define and implement product marketing content strategies across various channels, ensuring alignment with product strategy and collaborating with production teams for final content delivery.
• Evaluate product and feature improvements, identify user lifecycle strategies, and define critical user journeys for current and future consumers.
• Analyze market size and opportunities, collaborating with cross-functional teams to build supporting rationales, hypotheses, and visions.
• Develop product positioning, value propositions, and messaging strategies, adapting communications to specific product voices and goals.
• Provide feedback and advocate for in-product user experience improvements, managing and resolving product issues to promote user engagement.
• Act as a subject matter expert on products and features, providing input into product development, conducting market analysis, and offering insights on industry trends.
• Champion diversity, equity, and inclusion (DEI) by fostering psychological safety, encouraging inclusive decision-making, and actively mitigating biases within the team and broader organization.
• Participate in marketing planning meetings, prioritizing goals, and developing positioning plans to identify and engage target audiences.

Qualifications

• Product positioning expertise
• Deep understanding of consumer behavior
• Proven experience in brand management
• Strong client/partner management and advising skills
• Demonstrated situational leadership abilities
• Proficiency in campaign management
• Experience with marketing briefs development
• Solid industry knowledge
• Advanced data analysis and synthesis capabilities
• Exceptional storytelling skills
• Knowledge of go-to-market activities

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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