Senior Marketing Manager

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

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Position Summary:
We have an exciting opportunity to join our team as a Senior Marketing Manager.

NYU Langone Health (NYULH) is seeking a skilled and strategic Senior Manager, Marketing to support the development and execution of marketing plans for prioritized Communities of Practice (COP). This role will help manage end-to-end marketing planning and execution for assigned COPs, working closely with the Marketing Director and Senior Director, Relationship Lead. A key component of this role is driving the integration of patient-centered storytelling, instructional and procedural video content, physician profiles and overall marketing plan, into cohesive, high-impact, marketing initiatives across channels.
Reporting directly to the Director of Marketing within the Brand Experience, Creative and Design Center of Excellence (COE), this role will support marketing strategy across key COPs including PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Womens Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych and Urology. This individual will play a key leadership role in marketing planning and execution, translating strategy into actionable plans, manage workflows, measurement and deliverables.

Job Responsibilities:

Strategic Marketing Planning

• Provide marketing expertise for assigned COPs by shaping leading-edge marketing strategies and maintaining comprehensive strategic marketing plans that align with institutional and clinical department goals
• Lead execution of the defined marketing strategy across tactical deliverables, including briefs, collateral, campaigns, and content calendars, ensuring consistency and adherence to strategic objectives, timely delivery and reporting to stakeholders
• Ensure marketing plans elevate patient experience by incorporating patient narratives, care journey content, and clear, accessible information that supports patient decision-making and preparedness
• Manage marketing deliverables, including briefs, collateral, campaigns, and content calendars aligned to strategies
• Support management of overflow volume for priority projects as designated by the Senior Director
• Apply audience segmentation and channel best practices under guidance of Senior Director, Relationship Lead and Marketing Director to maximize engagement and impact across patient and physician audiences
• Partner with Digital teams to incorporate messaging, collateral, and search engine marketing (SEM) strategies into marketing plans to drive patient volume and service line growth
• Assist in incorporating location-specific service line considerations to highlight access points, physician expertise, and key differentiators across NYULH markets
• Oversee the integration of marketing tactics with broader institutional campaigns, ensuring consistent messaging

Execution & Tactics

• Execute the strategy of the marketing function marketing deliverables - collateral, search engine marketing, messaging, owned channel opportunities (e.g., digital signage, email, ORG/EDU), multimedia, test and learn concepts) for portfolio
• Write, design, and deliver marketing plans, ensuring timely delivery across channels and aligned to the strategic plan for the COP
• Drive the development and tactical execution of marketing plans for new programs, procedures, and key recruitment efforts
• Drive the execution of patient-focused content, including patient experience narratives, instructional and procedural videos, and physician profiles to highlight expertise and care differentiation
• Ensure all marketing deliverables are developed and activated through defined marketing channels, including paid, owned, and digital platforms, in alignment with channel-specific requirements
• Ensure collateral, messaging, and deliverables are consistent with brand standards and institutional guidelines

Collaboration & Influence

• Collaborate with the Senior Director, Relationship Lead and Marketing Director by coordinating planning outputs to ensure they support institutional priorities, patient experience, clinical expertise, and service line differentiation
• Collaborate with Channel Lead peers across Content Studio, Brand, Creative & Design, and Digital teams to lead collaborative marketing efforts with colleagues on email, digital signage, and other paid, earned and owned channels
• Work with the Strategy, Digital, and Program Measurement COE to define campaign tracking requirements, support measurement setup, and inform ongoing campaign optimization
• Prepare planning documentation and reporting for leadership review and inform decision-making and demonstrate outcomes
• Work closely with the Senior Director, Relationship Lead and support members to ensure stakeholder-facing roles clearly communicate requests and objectives, and to translate the COP strategy into actionable, executable plans

Operational Excellence

• Contribute to NYULHs culture of continuous improvement by refining processes and supporting planning frameworks
• Leverage analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics
• Review campaign performance, including SEM and content engagement metrics, and apply insights to refine marketing tactics
• Support prioritization and management of high-volume requests, ensuring efficient intake, coordination, and execution across COP initiatives

Minimum Qualifications:

• 6-8 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
• Demonstrated ability to support translating strategy into executable marketing plans
• Strong skills in project management and execution of tactical deliverables
• Experience with SEO, segmentation, analytics, and channel planning
• Demonstrated ability to translate strategy into executable marketing plans
• Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand approach
• Experience in audience segmentation and channel optimization to effectively engage both patient and physician audiences
• Bachelors degree in Communications, Marketing, or related field required

Preferred Qualifications:

• Masters degree in Communications, Marketing, or related field
• Background in healthcare, academic medical centers, or other regulated industries
• Experience managing planning functions in a matrixed environment
• Familiarity with marketing analytics, campaign evaluation, and optimization methods
• Experience working with PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Womens Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych and Urology

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

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NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $84,577.92 - $124,800.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

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