Consumer Insight Manager

LG Electronics USA
United States, Illinois, Buffalo Grove
Dec 24, 2024
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. What we can offer: A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success. The Opportunity: As a Consumer Insight Supervisor/Manager, your primary responsibilities will be to lead the Consumer Behavior Research Part that facilitates focus group sessions, customer insights, new product competitiveness and market surveillance. In addition, you will be responsible for leading new product, market consumer research, and product surveillance to coordinate with product planning. As the Consumer Insight Supervisor/Manager, you will: Research moderation and Consumer Insight Lab management, consumer insight development, new product trend and competitive market research. Creates clear goals and output-oriented tasks to gain consumer knowledge through surveys and research. Deep dive ethnographic research based on home visits and lifestyle studies. Monitor and summarize the trend of Home appliances industry and create reports including implications to LGE. Create and maintain the protocols and standard operating procedures. Plan, organize, and setup independent in-house focus groups and consumer interviews to screen innovations and ideas. Lead research regarding VOC, consumer insights, competitor's product trends/feature, and market. Co-work with engineering team providing the findings from research, survey, home visit and etc. Weekly meeting with Department leader to discuss work progress (Emails, phone calls, video call and physical visits). Responsible for leading mid-size team. Responsible for quality part/matters including conducting field test for all product categories. Managing all activities from Consumer Behavior Research Part and Evaluating the part members. Qualifications: Required: Bachelor's degree in Business, Sociology or research with 5+ years of advanced and progressive skills in research, ethnography, marketing, or product development; Master's degree with 2+ years experience or equivalent. Experience in home appliance industry. Privacy Notice to California Applicants At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.